Hotel Marketing: “Follow” These Social Media Stats To Gain ROI
What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social [...]
Digital Innovations In Hospitality- The Finale: Part 3
Part 3: Hoteliers: Digital innovations in Hospitality Technology to help hoteliers work smarter, more efficiently Digital innovations in hospitality technology are taking the hotel industry to the next level, dramatically impacting the ways hotels attract and engage guests. But how are the latest technologies benefiting hoteliers themselves? In a variety [...]
Digital Innovations In Hospitality- Three Key Ways to Infuse Technology into Hotel Operations
Part 1: Three Key Ways to Infuse Technology into Hotel Operations From check-in to check-out, digital innovations have the potential to enhance every aspect of the guest experience. Many forward-thinking hoteliers are leveraging cutting-edge technologies and platforms in order to remain competitive in the digital age of hospitality. Following are [...]
Digital Innovations In Hospitality: Hoteliers, What is your Digital Innovation IQ?
Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of [...]
Be A Trailblazer When It Comes To Driving Guest Loyalty
A Deloitte study of hotel loyalty shook up the industry by revealing that only 8 percent of respondents were completely loyal to the same hotel brand. Gasp! Are hotel loyalty programs still worth the cost to hoteliers? Or are there better ways to woo and retain customers? The Deloitte study [...]
Hotels, Find Out More About Savvy Millennial Travelers
Hoteliers take note! Millennials – also known as the "NOW" Generation -- will account for nearly half of the workforce by 2020. And they are truly a force to be reckoned with “NOW.” Hoteliers who can understand and address their unique needs and purchasing habits will have a clear competitive [...]
Hotels Enable Digital Mobile Check-Ins
Digital check-in service is quickly becoming an essential element in hotel hospitality. Many of the world’s largest hotel brands are embracing a variety of new technologies that are changing the way guests arrive at hotels. New services have emerged including smartphone check-in, digital kiosks and keycodes sent directly through email [...]
SkyTouch Hotel OS -“20 Most Promising Solution Providers” By CIO Review
SkyTouch is honored that we have been selected as one of the “20 Most Promising Solution Providers in Travel & Hospitality” by CIO Review. Selection criteria for this distinction included ability to streamline operations in integrated and innovative ways and dedication to enhancing ‘Guest Experience’. See our cover feature and [...]
HITEC – SkyTouch Technology Featuring Hotel OS
HITEC - SkyTouch Technology Featuring Hotel OS Are you attending HITEC this year? If so, stop by our booth and learn how SkyTouch Technology is disrupting the traditional PMS. We are rising beyond the cloud with the future of your hotel management solution.
Evolving Hotel Guest Experience
Technology is completely changing the guest experience across the board for the hospitality industry. From how customers book hotel rooms online, check-in on hotel provided tablets, and comment on their experiences through user reviews and forums, there is a growing amount of big data available to understand how people behave. [...]
Hotel PMS Provider Lists the 5 Principles Of SkyTouch Technology
Cloud computing is changing the way the hotel business operates. Using cutting-edge technology from the SkyTouch® solution, you can run your company from anywhere in the world with a simple swipe of your finger. And as the future engine of the hospitality industry, cloud computing is here to stay. So [...]
Hospitality Invaded by the Tech Savvy
Today’s discriminating travelers are plugged in to all of the latest technology. From researching hotels and airfare on a laptop and booking rooms directly from their mobile devices, technology focused travelers are changing the face of the industry and growing in huge numbers across the globe. It is vital for [...]
Hotel Operations Knowledge Services- An Introduction
When it comes to Knowledge, it’s not just about what you learn; it’s about creating experiences that result in action. This is the introductory blog in a series from the Knowledge Services team. In the next few posts, we will discuss how we work within SkyTouch® and how that is [...]
10 Hotel Marketing Trends For 2014
2014 promises to be a banner year for the hotel industry. Many new changes are happening at a rapid pace that you need to be aware of. From staying on top of the latest developments out of Google to foreseeing the increase in mobile device use among consumers, your hotel [...]
SkyTouch Technology Featured In Lodging Magazine
In an interview with Lodging magazine Steve Joyce (Choice Hotels CEO) makes it clear that SkyTouch Technology® is a major priority for the hotel group this year. The objective is for SkyTouch® to operate independently and become a primary influencer in the hospitality technology industry. “It’s a bit tricky because [...]