According to a study by McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. With knowing that more than half of the customers coming into your hotel or many of your hotel properties are influenced by their experience, what are you doing to differentiate yourself? There are many [...]
Personalized experiences are shaping the hospitality industry now more than ever before. Why is that? Because guest expectations have changed, and people are now seeking out an experience that's memorable and special that they can share with their friends and family. With 62% of online adults have chosen, recommended or paid more for a brand [...]
Memorial Day weekend is what many consider the unofficial start of the summer season. As this weekend quickly approaches, it's important for hoteliers to prepare for a busy travel season ahead. In order to be ready for an influx of visitors this summer, hoteliers should focus on creating a seamless and enjoyable experience for their [...]
With an influx of best-in-class integrations and new and improved technology coming to the forefront each year, hotels are able to elevate the guest experience. By engaging with guests before, during and after their stay, hoteliers can create a memorable experience that can help drive repeat visitors and increases brand loyalty. Advanced Integrations Connections [...]
Key Problems One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. As we discussed in part 1, the dominance of third-party online travel agency (OTA) sites has reinvented how many customers choose to book rooms. Yet, many hoteliers are still seeking to wean themselves completely off these sites that [...]
More Efficiency It’s all about control. That is, regaining pricing power within the hospitality sector by using better, smarter, more efficient technology. For a long time, it was an exercise in futility, but these days the rise of cloud computing is making it a reality thanks to next-generation hotel software. Problem number one: Online [...]
Guest Loyalty is Essential More than ever, creating loyalty through guest experience is essential to a hotel’s success formula. Without it, hospitality interlopers like alternative accommodation sites have potential to chip away at a property’s business mix, slowly eroding not just loyalty, but profits too. When a hotel operations platform, interoperability, data integration and [...]
Millennials are set to be the largest active adult generation in 2019, surpassing Baby Boomers, according to the U.S. Census Bureau. So, what does this mean for the hotel industry and its technology and why should we care? Technologically Savvy Millennial hoteliers have reached the age where they are taking over hotel ownership. Parents are passing [...]
Encouraging guests to come back time after time can be a challenge. Whether you run a hotel chain or a quaint, boutique bed and breakfast, guest loyalty is likely one of your main priorities. Since many hotels now have to compete not only with each other but also with OTAs and platforms such as Airbnb, [...]
In-and-Out Burger has a secret menu, and it has been an impressive point of interest, scoring both marketing and customer points for the fast food chain. It’s a lesson hoteliers can learn from, especially since guest happiness is a top priority for any hotel. So what is your secret menu? Barring crazy requests, most hoteliers [...]
