Key Problems One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. As we discussed in part 1, the dominance of third-party online travel agency (OTA) sites has reinvented how many customers choose to book rooms. Yet, many hoteliers are still seeking to wean themselves completely off these sites that [...]
More Efficiency It’s all about control. That is, regaining pricing power within the hospitality sector by using better, smarter, more efficient technology. For a long time, it was an exercise in futility, but these days the rise of cloud computing is making it a reality thanks to next-generation hotel software. Problem number one: Online [...]
Guest Loyalty is Essential More than ever, creating loyalty through guest experience is essential to a hotel’s success formula. Without it, hospitality interlopers like alternative accommodation sites have potential to chip away at a property’s business mix, slowly eroding not just loyalty, but profits too. When a hotel operations platform, interoperability, data integration and [...]
Millennials are set to be the largest active adult generation in 2019, surpassing Baby Boomers, according to the U.S. Census Bureau. So, what does this mean for the hotel industry and its technology and why should we care? Technologically Savvy Millennial hoteliers have reached the age where they are taking over hotel ownership. Parents are passing [...]
Encouraging guests to come back time after time can be a challenge. Whether you run a hotel chain or a quaint, boutique bed and breakfast, guest loyalty is likely one of your main priorities. Since many hotels now have to compete not only with each other but also with OTAs and platforms such as Airbnb, [...]
In-and-Out Burger has a secret menu, and it has been an impressive point of interest, scoring both marketing and customer points for the fast food chain. It’s a lesson hoteliers can learn from, especially since guest happiness is a top priority for any hotel. So what is your secret menu? Barring crazy requests, most hoteliers [...]
How can you leverage the power of loyalty programs at your property? In September, SkyTouch put together a panel of experts to share how modern guest loyalty programs are helping hotels potentially tap into higher revenue. If you missed the interactive webinar on leveraging the power of loyalty programs at your property, the video is [...]
Your most profitable guest is your most loyal customer. Though many hoteliers crave turning their OTA customers into clients, they simply don’t know how. We’re here to help you create more loyal, higher margin guests. Here’s our step by step guide of best practices that will help you turn those more expensive to acquire OTA [...]
The hotel business needs human connection more than ever. As society continues to become more and more powered by technology, there’s a big risk of losing the personal element that’s defined hospitality for millennia. It doesn’t have to be that way. But you must approach this new era strategically. The main problem: encroaching technology has [...]
SkyTouch Technology, along with Voila Hotel Rewards and Cobblestone Hotels have collaborated to refresh and relaunch the Cobblestone Rewards loyalty program. The new points-based loyalty program, powered by the Voila Hotel Rewards platform and network, replaces Cobblestone Hotels' previous 'punch-card' based guest-rewards strategy, and allows hotel guests to earn points and redeem them for roomnights, gift cards, charity donation and miles through many [...]
