Blog2019-07-02T17:18:08+00:00

Why Guest Experience is so Important

According to a study by McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. With knowing that more than half of the customers coming into your hotel or many of your hotel properties are influenced by their experience, what are you doing to [...]

By |October 11th, 2019|Categories: Guest Loyalty|Tags: , , |

What is CRM?

Customer Relationship Management (CRM): a technology system that helps manage all of your company's relationships and interactions with current and future customers. CRM systems can help hoteliers stay connected with their customers before, during and after their visit to the property. They can also provide innovative insights to help drive [...]

By |September 25th, 2019|Categories: Customer Relationship Management (CRM)|Tags: , , |

What is Hotel Distribution Channel Management?

In the hospitality industry, hotel distribution management can be defined as managing and updating certain information, such as room rates and availability, across all distribution channels. Distribution channels include anywhere the customer may go to view and book a hotel room, such as the actual hotel website or online travel [...]

Why is Rate Management Important?

Stressed worrying about adjusting rates based on continually changing market demand for any given night? With a powerful rate management tool incorporated into your hotel Property Management System (PMS), you can help eliminate stress through automatic rate setting and optimization. How? Through a 'Best Available Rate' (BAR) pricing strategy. A [...]

By |August 28th, 2019|Categories: Revenue Management|Tags: , , , |

What is a Hotel PMS and why do I need one?

A Hotel Property Management System (PMS) is a crucial piece of technology that links hotel systems while seamlessly helping to manage hotel guests and a property's operations. A hotel PMS can be considered the heart of your hotel; without a current and up-to-date system, hoteliers can experience a downward spiral [...]

By |August 9th, 2019|Categories: Cloud-based PMS|Tags: , , , |

Smartphone Technology Is Changing The Hotel Business

Smartphones have revolutionized the ways we interact with each other and the ways we do business. The hospitality industry is no exception. Mobile technology has forced hoteliers to reinvent the way they connect with customers and how they manage day-to-day operations. Here are some of the top ways smartphones are [...]

By |July 26th, 2019|Categories: Hospitality Industry Trends|

Why The Importance of Personalization is Increasing

Personalized experiences are shaping the hospitality industry now more than ever before. Why is that? Because guest expectations have changed, and people are now seeking out an experience that's memorable and special that they can share with their friends and family. With 62% of online adults have chosen, recommended or [...]

By |July 12th, 2019|Categories: Guest Loyalty|Tags: , , , |

What We Learned at HITEC 2019

It was a massively busy week last week as the tech side of the hotel industry assembled in Minneapolis for the latest edition of the Hospitality Industry Technology Exposition and Conference, commonly known as HITEC. Over here at SkyTouch Technology, we had a great time educating hoteliers on the latest [...]

The Mobile Movement and the Hotel PMS

When considering a hotel-based property management system, remember this rule: mobility equals freedom. Freedom for owners, freedom for operators, and even freedom for housekeepers and bookkeepers. That's because today's modern, cloud-based PMS leverages the latest technology that eliminates the need for premise-based systems by shifting everything to the internet. And [...]

By |June 14th, 2019|Categories: Uncategorized, Cloud-based PMS|Tags: , , |

Revenue Management ‘During Emergencies’

With a series of massive tornado's and thunderstorms affecting many areas of the country, it is a grim reminder that disaster can strike at anytime and anywhere. From the east coast, to the west coast and everywhere in between, hoteliers need to be prepared for storms and how to properly [...]

By |May 31st, 2019|Categories: Revenue Management, Rate Management|

3 Tips to Improve Hotel Guest Experience

Memorial Day weekend is what many consider the unofficial start of the summer season. As this weekend quickly approaches, it's important for hoteliers to prepare for a busy travel season ahead. In order to be ready for an influx of visitors this summer, hoteliers should focus on creating a seamless [...]

4 Ways to Help Boost your Brand with Hotel PMS Guest Profiles

When you're out for the evening and run into a friend or acquaintance, you have certain expectations. You would expect them to recognize you, remember your name, and interact with you based upon information they have gathered about you during previous interactions such as your family or friends' names and [...]

By |April 26th, 2019|Categories: Hospitality Industry Trends|Tags: |

Creating an Exceptional Guest Experience

With an influx of best-in-class integrations and new and improved technology coming to the forefront each year, hotels are able to elevate the guest experience. By engaging with guests before, during and after their stay, hoteliers can create a memorable experience that can help drive repeat visitors and increases brand [...]

By |April 12th, 2019|Categories: Guest Loyalty|Tags: , |

How to Improve Efficiency & Profitability

Minimizing operating costs while continuing to maximize property performance is something every hotelier aims to achieve. One way to impact a hotel’s bottom line is to switch to a cloud-based property management system. Identifying the operational areas that would benefit most from a 100% cloud-based system are one of the [...]

By |February 19th, 2019|Categories: Cloud-based PMS|Tags: , , , |

Hotel Industry Trends: 2019

What’s Trending this Year Coming off the Consumer Electronics Show (CES) this month, it is hard not to think about what is in store for hospitality in the future. With concepts such as the ‘Autonomous Travel Suite’, a self-driving sleeper van portrayed as a hotel room on wheels, we can [...]

By |February 15th, 2019|Categories: Hospitality Industry Trends|Tags: , |

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