Guest Loyalty

What’s Trending in Hospitality

The hotel industry is in a state of constant change, though these days change feels like it's happening at an astounding rate. That's why at SkyTouch Technology they're looking to not only serve the needs of hoteliers today, but ensuring their system is flexible and adaptable to changes that have yet to be conceived. One [...]

By |2019-10-22T21:47:33+00:00October 23rd, 2019|Hospitality Industry Trends|

Why Guest Experience is so Important

According to a study by McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. With knowing that more than half of the customers coming into your hotel or many of your hotel properties are influenced by their experience, what are you doing to differentiate yourself? There are many [...]

By |2019-10-11T15:49:12+00:00October 11th, 2019|Guest Loyalty|

What is CRM?

Customer Relationship Management (CRM): a technology system that helps manage all of your company's relationships and interactions with current and future customers. CRM systems can help hoteliers stay connected with their customers before, during and after their visit to the property. They can also provide innovative insights to help drive business via customer relations and [...]

By |2019-09-25T16:04:49+00:00September 25th, 2019|Customer Relationship Management (CRM)|

Why The Importance of Personalization is Increasing

Personalized experiences are shaping the hospitality industry now more than ever before. Why is that? Because guest expectations have changed, and people are now seeking out an experience that's memorable and special that they can share with their friends and family. With 62% of online adults have chosen, recommended or paid more for a brand [...]

By |2019-07-12T15:30:17+00:00July 12th, 2019|Guest Loyalty|

4 Ways to Help Boost your Brand with Hotel PMS Guest Profiles

When you're out for the evening and run into a friend or acquaintance, you have certain expectations. You would expect them to recognize you, remember your name, and interact with you based upon information they have gathered about you during previous interactions such as your family or friends' names and your likes and dislikes. You'd [...]

By |2019-04-26T15:44:17+00:00April 26th, 2019|Hospitality Industry Trends|

Creating an Exceptional Guest Experience

With an influx of best-in-class integrations and new and improved technology coming to the forefront each year, hotels are able to elevate the guest experience. By engaging with guests before, during and after their stay, hoteliers can create a memorable experience that can help drive repeat visitors and increases brand loyalty.   Advanced Integrations Connections [...]

By |2019-04-10T18:26:31+00:00April 12th, 2019|Guest Loyalty|

The Future of Distribution Management (Part 2 of 2)

Key Problems One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. As we discussed in part 1, the dominance of third-party online travel agency (OTA) sites has reinvented how many customers choose to book rooms. Yet, many hoteliers are still seeking to wean themselves completely off these sites that [...]

By |2019-02-13T16:44:16+00:00December 21st, 2018|Distribution Management, Cloud-based PMS, Guest Loyalty|

The Future of Distribution Management (Part 1 of 2)

More Efficiency It’s all about control. That is, regaining pricing power within the hospitality sector by using better, smarter, more efficient technology. For a long time, it was an exercise in futility, but these days the rise of cloud computing is making it a reality thanks to next-generation hotel software.   Problem number one: Online [...]

By |2019-02-13T16:44:09+00:00December 14th, 2018|Distribution Management, Cloud-based PMS, Guest Loyalty|

Integrating Hotel Technology and Improving Operations – Part 6

Guest Loyalty is Essential More than ever, creating loyalty through guest experience is essential to a hotel’s success formula. Without it, hospitality interlopers like alternative accommodation sites have potential to chip away at a property’s business mix, slowly eroding not just loyalty, but profits too.   When a hotel operations platform, interoperability, data integration and [...]

By |2019-02-13T15:50:14+00:00November 9th, 2018|Guest Loyalty|

Operating Your Hotel Anytime from Anywhere – Part 4

Things are Changing Not only are the way hotels managed changing, but so is its workforce. These days millennials rule, and they expect the systems they utilize to match the technologies they’re familiar with.   Did you know? 35% of people working in America are millennials? They’re now the largest generation in the U.S. labor [...]

By |2019-02-13T15:49:50+00:00October 26th, 2018|Cloud-based PMS|