According to a study by McKinsey, 70% of buying experiences are based on how the customer feels they are being treated. With knowing that more than half of the customers coming into your hotel or many of your hotel properties are influenced by their experience, what are you doing to differentiate yourself? There are many [...]
Personalized experiences are shaping the hospitality industry now more than ever before. Why is that? Because guest expectations have changed, and people are now seeking out an experience that's memorable and special that they can share with their friends and family. With 62% of online adults have chosen, recommended or paid more for a brand [...]
The Time is Now to Maximize Holiday Income for your Hotel Just last month, AAA reported travel volume for Thanksgiving was the highest since 2005. Nearly 50 million people traveled more than 50 miles for the holiday. That’s right, even more people are traveling in 2018 than during the height of the last economic [...]
Customer service, especially during the busy season, is crucial to the success of any hotel. Today there are more ways than ever to attract guests, however it is essential that hoteliers don't lose sight of customer service best practices. We've compiled the following 8 proven practices that are sure to help your staff woo [...]
We all remember the massive credit card breaches at well-known national retailers over the last few years. These breaches were a public relations, financial, and legal nightmare, resulting in millions of dollars in lost sales and possible long-term brand damage. From a hospitality point of view, simply hoping that your hotel won’t be affected is [...]
If you’re out for the evening and run into a friend or acquaintance, you have certain expectations. You expect them to recognize you, remember your name and interact with you based upon information they have gathered about you during previous interactions. You’d probably be disappointed, or even offended, if you had to start from scratch [...]
In the age of information overload, how can hotels best determine what guests value and want? Is it a personalized experience they crave most? Luxurious amenities? The best value? The proper analysis of data holds the key to understanding and delivering on what guests really want from their hotel experience. Below, we here at SkyTouch, [...]
Guests interacting with robot staff? Hotel apps that make dinner reservations and control room temperature? Hotel operating systems that drive revenue for the hotel companies? It’s clear that technology is disrupting the way hotels do business and engage with guests. Specifically, the rise of guest-facing mobile technology signals a win-win for hotel companies and guests [...]
Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels [...]
Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process [...]
