Presenting Hotel PMS Software at the AAHOA Conference
Independent hotel operators face their own unique set of challenges when it comes to property management. But a best-of-breed hotel PMS software solution exists that can address their needs while also increasing their efficiency and profitability. Attendees at the October 7th Asian American Hotel Owners Association (AAHOA) Independent Hoteliers Conference [...]
Hotel Loyalty Programs Are No Longer Just For Big Brands
Guests no longer have to opt for "points" over "personality" due to growing trend of boutique hotels and independent hotels offering hotel loyalty programs. Tired of forfeiting guests to big brand loyalty programs, a growing number of independent and boutique hotels are going head-to-head with major chains by offering their [...]
How Smaller Hotels Can Achieve 5-Star Guest Services
Boutique and independent hotel guests are a different breed of customer, typically favoring exclusivity over consistency. They seek a unique, one-of-a-kind guest service and experience over the familiarity of a chain hotel stay. The good news is that because they are unrestricted by "big brand" standards, independent and boutique hotels [...]
How to Instill a Hotel Customer Service Culture
In the competitive hospitality marketplace, hotel customer service is a clear differentiator. And every property should make exceptional hotel customer service their end-goal. Big properties benefit from internal customer service programs to help staff deliver consistently great hotel customer service. But what are smaller hotel brands to do? Following [...]
Six Straightforward Steps To Grow Online Hotel Bookings
Are you aware that your hotel's overall digital presence has a drastic impact on sales and online bookings? Properly promoting your hotel in a variety of ways – through website, Online Travel Agencies (OTAs), and social media -- will lead to greater visibility and increased online hotel bookings. Hoteliers can [...]
Get To know The Bleisure Traveler & Win Their Business!
Meet one of the newest categories of hotel guests – the "bleisure" traveler. Already well-known throughout Asia and Latin America, the bleisure traveler is becoming more prevalent in North America. Get to know their traits and learn what your hotel can do to target and attract the business of this [...]
Collaborating With HTNG To Help Hotels Go Above Property
Has your hotel property management system moved to the cloud yet? Hotels of all sizes are migrating "above property" to gain a myriad of benefits, including greater reliability, cost savings, mobility, and a reduction of IT support staff. Cloud hotel property management systems such as the SkyTouch Hotel OS® enable [...]
Managing & Meeting Hotel Business Traveler Expectations
Hoteliers, take note! Today's business travelers are a happy, albeit demanding, bunch. They embrace business travel with a positive mindset yet they (and their employers) expect a stress free, customized, and streamlined experience. The good news is that YOU can help them manage their business travel by answering specific needs [...]
Your 2015 Hospitality Meetings & Events Forecast
Which hospitality industry events will be well attended in 2015? How will participation differ from region to region? According to the Global Business Travel Association (GBTA), the forecast looks positive. Findings show that solid economic growth will contribute to overall healthy participation in key meetings and events scheduled for the [...]
Hotel Guests And Managers Hold High Expectations For Mobile Managed Travel
With mobile bookings expected to more than double in the next two years, the hospitality market has high expectations for mobile managed travel. Hotel guests are taking full advantage of the latest apps to ease and enhance their travel experience while managers are using digital technologies to help control their [...]
Four Surprising Habits of Hotel Business Travelers
A strong economy is causing an uptick in business travel, which, of course, is great news for the hospitality industry. About half of business travelers made 10 or more trips in 2013, with that number expected to steadily increase. But exactly what makes the business traveler tick? How can hotel [...]
What Can Dynamic Rate Marketing Do For Hoteliers And Travel?
It seems like today's well-connected travelers literally have the world at their fingertips. With a touch or a click, they can easily access hotel pricing and availability to book on the spot. Enter Dynamic Rate Marketing (DRM). This next-generation marketing technique gives hoteliers the ability to adjust rates in real-time [...]
Hospitality Revenue Management: 3 Keys to Improving your Hotel’s Bottom Line
What motivates a potential guest to book a room at your hotel vs. your competitor's property? Interpreting this is the key to hospitality revenue management, a concept which has revolutionized the hotel industry. The consumer's ability to shop and compare room rates online has generated increased competition for price and [...]
Hotel Marketing Part 3: We “Like” These Best Practices In Hotel Social Media
These days, hospitality and social media go hand in hand. When implemented effectively, social media not only keeps the buzz going about your brand, it also keeps guests coming back – to your "page" and your property – for more! Who's doing it right when it comes to social media [...]
Hotel Marketing Pt. Two- 3 Ways Your Hotel Should Be Using Social Media NOW!
Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding [...]