Customer Relationship Management (CRM): a technology system that helps manage all of your company's relationships and interactions with current and future customers. CRM systems can help hoteliers stay connected with their customers before, during and after their visit to the property. They can also provide innovative insights to help drive business via customer relations and [...]
In the hospitality industry, hotel distribution management can be defined as managing and updating certain information, such as room rates and availability, across all distribution channels. Distribution channels include anywhere the customer may go to view and book a hotel room, such as the actual hotel website or online travel agencies (OTAs) such as Expedia, [...]
A Hotel Property Management System (PMS) is a crucial piece of technology that links hotel systems while seamlessly helping to manage hotel guests and a property's operations. A hotel PMS can be considered the heart of your hotel; without a current and up-to-date system, hoteliers can experience a downward spiral of operational inefficiency, poor guest [...]
Smartphones have revolutionized the ways we interact with each other and the ways we do business. The hospitality industry is no exception. Mobile technology has forced hoteliers to reinvent the way they connect with customers and how they manage day-to-day operations. Here are some of the top ways smartphones are changing the hotel business: Bookings [...]
Personalized experiences are shaping the hospitality industry now more than ever before. Why is that? Because guest expectations have changed, and people are now seeking out an experience that's memorable and special that they can share with their friends and family. With 62% of online adults have chosen, recommended or paid more for a brand [...]
It was a massively busy week last week as the tech side of the hotel industry assembled in Minneapolis for the latest edition of the Hospitality Industry Technology Exposition and Conference, commonly known as HITEC. Over here at SkyTouch Technology, we had a great time educating hoteliers on the latest advances in our cloud-based PMS [...]
When considering a hotel-based property management system, remember this rule: mobility equals freedom. Freedom for owners, freedom for operators, and even freedom for housekeepers and bookkeepers. That's because today's modern, cloud-based PMS leverages the latest technology that eliminates the need for premise-based systems by shifting everything to the internet. And that fundamental change opened the [...]
With a series of massive tornado's and thunderstorms affecting many areas of the country, it is a grim reminder that disaster can strike at anytime and anywhere. From the east coast, to the west coast and everywhere in between, hoteliers need to be prepared for storms and how to properly manage their hotel while keeping [...]
Memorial Day weekend is what many consider the unofficial start of the summer season. As this weekend quickly approaches, it's important for hoteliers to prepare for a busy travel season ahead. In order to be ready for an influx of visitors this summer, hoteliers should focus on creating a seamless and enjoyable experience for their [...]
When you're out for the evening and run into a friend or acquaintance, you have certain expectations. You would expect them to recognize you, remember your name, and interact with you based upon information they have gathered about you during previous interactions such as your family or friends' names and your likes and dislikes. You'd [...]
