5 Questions Hotels Should Ask Cloud Providers
With emerging technologies and the maturation of the cloud, many CIOs are rethinking their initial cloud partnerships. What looked good on paper a few years ago may no longer be relevant today. How can hotel enterprises determine if it’s time to switch cloud providers? What should they look for when [...]
Are Your Hotels Ready for EMV?
The U.S. is playing catch-up with Europe when it comes to EMV (a joint effort between Europay, Mastercard and VISA) adoption. EMV card technology has already been implemented in Europe, Australia, and Canada. However, the cost of updating cards and terminals has slowed the process in the U.S. Read on [...]
What’s Driving the Growth of Cloud Analytics?
Market-tracking firm Research and Markets recently reported that cloud computing and data analytics are expected to grow by more than 26 percent annually over the next five years. Enterprises are increasingly leveraging the cloud and cloud analytics to help them better understand and target customers in the digital age. Read [...]
Keep These Six Digital Marketing Resolutions in Hospitality
Is your hotel digital marketing strategy on track in the new year? SkyTouch Technology has compiled the following simple, yet powerful, resolutions that can be used to drive hotel bookings and RevPAR: Be Mobile. Get in sync with the habits of your device-driven guests! One-quarter of travelers are already booking [...]
Cloud Computing Trends in Hospitality
Enterprises are no longer foggy when it comes to cloud computing. The past year saw more than 53% of companies already leveraging public cloud resources. As the cloud matures, hotel operators will be looking to leverage the cloud in new and exciting ways to run their operations better, smarter, and [...]
4 Key Factors Driving U.S. Hotel Profitability in 2015
Could it be raining RevPAR? Hoteliers may want to do break out their umbrellas upon hearing the hospitality forecast for 2015. Experts predict they will see ADR (average daily room rate) growth driving RevPAR (revenue per available room) in record numbers throughout the coming months. Below, SkyTouch Technology shares four [...]
Money Talks! What’s the Latest Hotel Industry Payment Lingo?
Technology is fueling changes across the board -- the cloud, big data, and mobile apps, are some of the biggest influences disrupting the hospitality industry. Add the payment space to this list! SkyTouch Technology has compiled a roundup of the payment lingo hoteliers and guests will be buzzing about in [...]
Cloud Migration Decision Factors Infographic
Cloud Decision Factors Infographic - SkyTouch Technology
Connect Better with Hotel Guests – Enhance the Digital Experience
Our digitally charged climate is dramatically changing guest travel habits and preferences. Studies show that 70 percent of total travelers consider their “digital experience” important, with roughly 85% using their smartphones when traveling. Free WiFi no longer suffices; guests have rising expectations for their digital hospitality experiences and hotels who [...]
Why Hotels Should Raise Room Rates in 2015
Hospitality projections look fantastic for the coming year! With increases in both occupancy and traveler demand, hoteliers will see rate improvements of roughly 4-7 percent! How can hotels leverage this upswing to maximize their sales and profits? SkyTouch Technology shares the following tips: Ramp up Sales! The market is there… [...]
New Technologies are Changing the Travel Experience!
Today’s travelers already won’t leave home without their cell phones and tablets, but this “device-dependent” mindset will skyrocket in 2015 and beyond! Studies show that mobile use is on the rise among every travel demographic. SkyTouch Technology predicts that this trend, coupled with new technology developments, will continue to shape [...]
Hotel Tech Innovations that Go Beyond the Hotel PMS
Hotels of all types and sizes are migrating to the cloud for their property management needs. While cloud PMS technology may takes center stage in the hospitality arena, it’s important to recognize that emerging technology trends are proving that potential exists beyond the PMS. In 2015 and beyond, hotels will [...]
Hospitality CIOs Are Embracing the SaaS Model
Hospitality CIOs are embracing the cloud and the preferred Software-as-a-Service (Saas) model. This forward-thinking mindset is a GOOD thing for the hospitality industry! However, SkyTouch Technology and other best-of-breed vendors share the following advice with CIOs: leave the technology to vendors! Today’s dedicated vendors have spent at least a decade [...]
Industry News Flash: Amazon Enters the Hotel Distribution Arena
Industry News Flash: Amazon Enters the Hotel Distribution Arena One of the biggest industry disruptions in 2015 could potentially be the emergence of e-commerce giant Amazon as a hotel booking and distribution player. With Expedia, Priceline and other OTA powerhouses currently dominating the distribution landscape, analysts are expecting Amazon to [...]
What Hospitality CIOs are Saying… and Why Stakeholders are Listening!
What Hospitality CIOs are Saying… and Why Stakeholders are Listening! With technology now considered a “front-end” asset, hospitality CIOs are finding themselves thrust further into the spotlight. After all, they represent the link between technology and business, imparting their IT knowledge upon stakeholders to help their properties maintain a competitive [...]