Customer Relationship Management (CRM): a technology system that helps manage all of your company's relationships and interactions with current and future customers. CRM systems can help hoteliers stay connected with their customers before, during and after their visit to the property. They can also provide innovative insights to help drive business via customer relations and… Continue Reading What is CRM?
Minimizing operating costs while continuing to maximize property performance is something every hotelier aims to achieve. One way to impact a hotel’s bottom line is to switch to a cloud-based property management system. Identifying the operational areas that would benefit most from a 100% cloud-based system are one of the keys to improving efficiency within… Continue Reading How to Improve Efficiency & Profitability
Guest Loyalty is Essential More than ever, creating loyalty through guest experience is essential to a hotel’s success formula. Without it, hospitality interlopers like alternative accommodation sites have potential to chip away at a property’s business mix, slowly eroding not just loyalty, but profits too. When a hotel operations platform, interoperability, data integration and… Continue Reading Integrating Hotel Technology and Improving Operations – Part 6
Be warned, there’s a new sheriff in town: Data integration. Without it and its like-minded cousin technology interoperability – the notion that computer systems can seamlessly connect and communicate with one another -- maximizing a hotel’s profitability in the modern era is near impossible, archaic and frustrating. Before cloud-computing became a reality, interoperability was… Continue Reading Integrating Hotel Technology and Improving Operations – Part 5
