Meet one of the newest categories of hotel guests – the "bleisure" traveler. Already well-known throughout Asia and Latin America, the bleisure traveler is becoming more prevalent in North America. Get to know their traits and learn what your hotel can do to target and attract the business of this "hybrid" customer segment. Who is… Continue Reading Get To know The Bleisure Traveler & Win Their Business!
Hoteliers, take note! Today's business travelers are a happy, albeit demanding, bunch. They embrace business travel with a positive mindset yet they (and their employers) expect a stress free, customized, and streamlined experience. The good news is that YOU can help them manage their business travel by answering specific needs in order to meet their… Continue Reading Managing & Meeting Hotel Business Traveler Expectations
Which hospitality industry events will be well attended in 2015? How will participation differ from region to region? According to the Global Business Travel Association (GBTA), the forecast looks positive. Findings show that solid economic growth will contribute to overall healthy participation in key meetings and events scheduled for the upcoming year. SkyTouch Technology, for… Continue Reading Your 2015 Hospitality Meetings & Events Forecast
With mobile bookings expected to more than double in the next two years, the hospitality market has high expectations for mobile managed travel. Hotel guests are taking full advantage of the latest apps to ease and enhance their travel experience while managers are using digital technologies to help control their travel programs and direct travelers… Continue Reading Hotel Guests And Managers Hold High Expectations For Mobile Managed Travel
A strong economy is causing an uptick in business travel, which, of course, is great news for the hospitality industry. About half of business travelers made 10 or more trips in 2013, with that number expected to steadily increase. But exactly what makes the business traveler tick? How can hotel managers anticipate their wants and… Continue Reading Four Surprising Habits of Hotel Business Travelers
What motivates a potential guest to book a room at your hotel vs. your competitor's property? Interpreting this is the key to hospitality revenue management, a concept which has revolutionized the hotel industry. The consumer's ability to shop and compare room rates online has generated increased competition for price and value. Yet, thanks to modern… Continue Reading Hospitality Revenue Management: 3 Keys to Improving your Hotel’s Bottom Line
These days, hospitality and social media go hand in hand. When implemented effectively, social media not only keeps the buzz going about your brand, it also keeps guests coming back – to your "page" and your property – for more! Who's doing it right when it comes to social media marketing? Hotels of all sizes… Continue Reading Hotel Marketing Part 3: We “Like” These Best Practices In Hotel Social Media
Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding its voice in the Twittersphere… Continue Reading Hotel Marketing Pt. Two- 3 Ways Your Hotel Should Be Using Social Media NOW!
What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social media channels such as Facebook,… Continue Reading Hotel Marketing: “Follow” These Social Media Stats To Gain ROI
Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of hospitality brands register an "average"… Continue Reading Digital Innovations In Hospitality: Hoteliers, What is your Digital Innovation IQ?
