Social media is on the rise in the hospitality industry! With good reason. It has become both a powerful marketing tool to engage with customers as well as a barometer for gauging their preferences and satisfaction. Whether your brand already has an established social media presence or is still finding its voice in the Twittersphere [...]
What is one of the biggest sources of direct revenue for hotels? The answer may surprise hotel managers… word of mouth! In today's digital age, the real measure of ROI boils down to how often guests are sharing information about your hotel with their "friends" and "followers" on prevalent social media channels such as Facebook, [...]
Part 2: Hoteliers: What is your Digital Innovation IQ? What is your digital innovation IQ? Are you doing everything you can to leverage technology in order to meet your guests' expectations and run your property more efficiently? According to a digital IQ study by think tank L2, 38% of hospitality brands register an "average" ranking. [...]
A Deloitte study of hotel loyalty shook up the industry by revealing that only 8 percent of respondents were completely loyal to the same hotel brand. Gasp! Are hotel loyalty programs still worth the cost to hoteliers? Or are there better ways to woo and retain customers? The Deloitte study appears to suggest that a [...]
Hoteliers take note! Millennials – also known as the "NOW" Generation -- will account for nearly half of the workforce by 2020. And they are truly a force to be reckoned with “NOW.” Hoteliers who can understand and address their unique needs and purchasing habits will have a clear competitive advantage in reaching this savvy [...]
Technology is completely changing the guest experience across the board for the hospitality industry. From how customers book hotel rooms online, check-in on hotel provided tablets, and comment on their experiences through user reviews and forums, there is a growing amount of big data available to understand how people behave. Using this new knowledge base [...]
2014 promises to be a banner year for the hotel industry. Many new changes are happening at a rapid pace that you need to be aware of. From staying on top of the latest developments out of Google to foreseeing the increase in mobile device use among consumers, your hotel needs to stay on top [...]
SkyTouch TechnologyTM understands that your top priority as a hotelier is to your customers and your staff. We create a customized software solution so you can concentrate on what’s important. Don’t take our word for it- here we have Adam Hoaglund, General Manager from Sleep Inn, describe how SkyTouch Hotel OS (hotel PMS) has made [...]
