The PMS + CRM integration allows hoteliers to amplify personalization, build brand loyalty and increase conversions from OTAs to direct bookings.


Phoenix, AZ (April 23, 2019) – SkyTouch Technology, the 100% cloud-based Hotel Operations Platform and a forerunner in innovative technology announced today that they have teamed up with Cendyn, the world’s leading hotel CRM provider.

The integration allows properties to use Guestfolio CRM or eInsight CRM in the Cendyn Customer Relationship Management Suite (CRM) and the SkyTouch Hotel Operations Platform together. The 2-way data connection helps hoteliers further personalize the complete guest experience, gain key insights, use tools that build lasting brand loyalty and encourage increased conversions from Online Travel Agencies (OTAs) to direct bookings.

“At SkyTouch we like to expand our customers capabilities with best-in-class integrations. With the SkyTouch /CONNECT API platform, connections are now easier than ever”, says SkyTouch CEO, Todd Davis. “The seamless integration with Cendyn will empower our customers to build brand loyalty while increasing incremental revenue.”

The cloud-to-cloud integration between the SkyTouch Platform and the Cendyn CRM provides intuitive marketing automation and guest intelligence for hotels. By sharing data insights, the platforms help drive additional revenue, grow TripAdvisor review volume, capture more robust guest preferences, and automate more personalized communications.

“We’re delighted to team up with SkyTouch,” said Charles Deyo, CEO & President at Cendyn. “One of the most important integrations in the hotel technology suite is a tight relationship between the PMS and CRM. With thousands of hotel clients around the world, SkyTouch is a well-known name in the business, with a forward-thinking tech build and an excellent team. Adding their PMS to our data connectivity suite was an obvious choice and a testament to our dedication to providing the most integrated CRM platforms in hospitality.”

SkyTouch Technology’s connection with Cendyn gives hoteliers access to enhanced guest profiles, highly targeted multi-channel communications and robust analytics that are designed to increase engagement and loyalty in new and returning guests. Relevant data on guest profiles, reservations and loyalty membership can also be shared between the SkyTouch and Cendyn systems to better serve the needs of their clients. This will allow both SkyTouch and Cendyn’s main users to improve campaign conversion, guest satisfaction and customer retention at their properties.

For more on the SkyTouch x Cendyn. integration, please visit




About SkyTouch Technology
SkyTouch Technology is the provider of a widely used cloud-based property management system. Built in the cloud by hotel professionals for hotel companies, the SkyTouch hotel operations platform is designed to help hotel executives meet their most important strategic objectives: to enhance the guest experience, advance performance, and achieve growth while evolving with changing market needs. Accessible from anywhere, the SkyTouch PMS provides visibility and control of operations through real-time, impactful business analytics that help improve hotel guest experience, operational decision-making, and financial results for today’s hotelier. SkyTouch provides an integrated approach to online hotel reservations that fits any size property. For more information about SkyTouch Technology, visit

SkyTouch, SkyTouch Technology, and SkyTouch Hotel OS are proprietary trademarks and service marks of SkyTouch Solutions, LLC.


About Cendyn
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Sydney, Tokyo, Whistler, London, Munich and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit


Press Contacts

Michael Bennett
SVP, Global Marketing


Chris Brown
SkyTouch Technology