Maximizing Opportunity During Sports Season

Fall season is sports season. And it’s not just the national pro leagues that are in full swing. Colleges, high schools, and other leagues, are all playing scheduled events throughout the country, giving hoteliers ample opportunity to set rates that fully match these demand drivers. Sports events are not always commonly considered when hoteliers are [...]

By |2019-02-13T16:42:50+00:00October 16th, 2017|Rate Management|

Setting Hotel Rates for a Happy Holiday Season

Now that we’re deep into the fall travel and conference season, it’s time to start thinking about holiday season. Sure, some parts of the country may feel like summer, but with Halloween decorations popping up everywhere, hoteliers must start thinking about selling rooms at the best possible rate between now and Thanksgiving, Christmas and New [...]

By |2019-02-11T19:23:56+00:00October 11th, 2017|Revenue Management, Rate Management|

Keeping RevPAR Up In a Tightening Market

Rising operational costs, and an expected dip in hotel occupancy during 2018, according to STR, are pushing hoteliers to adopt new strategies designed to maximize hotel revenue. It’s about finding better ways to help increase revenue per available room, otherwise known as RevPAR, which can be achieved when using the right type of cloud-based property [...]

By |2019-02-13T16:42:26+00:00September 12th, 2017|Rate Management|

Leverage event rates for your hotel

This week the SkyTouch team is at HITEC in Toronto. Whether for business or pleasure, events like this can be big money makers for hotels, if they have the right tools in place. According to Lodging Magazine, “large-event host cities such as Los Angeles, New York City, and Miami reaped the benefits of abundant lodging [...]

By |2019-02-13T16:39:40+00:00June 28th, 2017|Rate Management|

RevPAR: What Exactly is Revenue Per Available Room?

Part three of our series exploring the basics of hotel operations brings us to the topic of RevPar. To fully maximize hotel performance, we use several specific terms including RevPAR, ADR and Occupancy; each of which we’ve been discussing over the last few weeks. This week we’re examining RevPAR. What is RevPAR? RevPAR is short [...]

By |2019-05-23T18:19:44+00:00May 12th, 2017|Revenue Management, Rate Management|

Hotel 101: Understanding ADR

Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used in accurately measuring hotel performance. What is ADR? ADR stands for average daily rate. It’s a critical benchmark industry statistic that allows us to understand [...]

By |2019-02-11T19:23:58+00:00May 8th, 2017|Rate Management|

Summer is Around the Corner – Is your Hotel High-Season Ready?

Is your hotel optimized for maximum revenue this summer season? All indications are the 2017 summer travel season is going to be scorching hot for hoteliers. It’s exciting news, but also a warning to hoteliers without the proper technology in place to ensure their hotels run smoothly during the busiest time of the year. If [...]

By |2019-02-11T19:46:38+00:00March 31st, 2017|Rate Management|

Rate Check: How a Small ADR Lift Makes Big Bottom Line Difference 

Since the end of the Great Recession, the U.S. hotel industry has been experiencing unprecedented growth. According to CBRE, 2016 ended with hotels achieving a higher historical occupancy than at any other time in history. And that’s with more hotels than ever before too. You’ve experienced it at your hotels. Those crowded breakfast bars, myriad daily arrivals and departures, all fueled by a seemingly unyielding thirst for travel from [...]

By |2019-02-11T19:23:04+00:00March 14th, 2017|Hospitality Industry Trends, Rate Management|

How Valentine’s Day Can Romance Your Hotel’s Bottom Line

Valentine’s Day is a great holiday in which to develop some fun romantic packages that boost business. It’s one that naturally leads to couples seeking a hotel stay to reconnect with each other. Plus, for the customer, it’s a great excuse to get out of the house for a couple of days away from the daily distractions of [...]

By |2019-02-11T19:46:47+00:00February 13th, 2017|Rate Management|

3 Proven Steps to Increase Your Hotel’s Revenue

When the numbers are added up, it looks like the entire hotel industry had an amazing 2016. But that’s a global total, not necessarily your hotel's reality. In fact, global profits and a local hotel’s situation can be light years apart, leaving certain hoteliers feeling they’re not making enough money managing their hotel. That’s because [...]

By |2019-05-23T17:54:38+00:00January 9th, 2017|Rate Management|
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