We all know sports are a great hotel business driver. Be it the local teams, or planned tournaments, they’re both important and predictable opportunities from which to fill rooms. (see our recent piece on that here). But, all bets are off when it comes to nail biting season enders. Many times, it’s not known until [...]
Fall season is sports season. And it’s not just the national pro leagues that are in full swing. Colleges, high schools, and other leagues, are all playing scheduled events throughout the country, giving hoteliers ample opportunity to set rates that fully match these demand drivers. Sports events are not always commonly considered when hoteliers are [...]
Now that we’re deep into the fall travel and conference season, it’s time to start thinking about holiday season. Sure, some parts of the country may feel like summer, but with Halloween decorations popping up everywhere, hoteliers must start thinking about selling rooms at the best possible rate between now and Thanksgiving, Christmas and New [...]
Rising operational costs, and an expected dip in hotel occupancy during 2018, according to STR, are pushing hoteliers to adopt new strategies designed to maximize hotel revenue. It’s about finding better ways to help increase revenue per available room, otherwise known as RevPAR, which can be achieved when using the right type of cloud-based property [...]
This week the SkyTouch team is at HITEC in Toronto. Whether for business or pleasure, events like this can be big money makers for hotels, if they have the right tools in place. According to Lodging Magazine, “large-event host cities such as Los Angeles, New York City, and Miami reaped the benefits of abundant lodging [...]
Part three of our series exploring the basics of hotel operations brings us to the topic of RevPar. To fully maximize hotel performance, we use several specific terms including RevPAR, ADR and Occupancy; each of which we’ve been discussing over the last few weeks. This week we’re examining RevPAR. What is RevPAR? RevPAR is short [...]
Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used in accurately measuring hotel performance. What is ADR? ADR stands for average daily rate. It’s a critical benchmark industry statistic that allows us to understand [...]
Is your hotel optimized for maximum revenue this summer season? All indications are the 2017 summer travel season is going to be scorching hot for hoteliers. It’s exciting news, but also a warning to hoteliers without the proper technology in place to ensure their hotels run smoothly during the busiest time of the year. If [...]
Since the end of the Great Recession, the U.S. hotel industry has been experiencing unprecedented growth. According to CBRE, 2016 ended with hotels achieving a higher historical occupancy than at any other time in history. And that’s with more hotels than ever before too. You’ve experienced it at your hotels. Those crowded breakfast bars, myriad daily arrivals and departures, all fueled by a seemingly unyielding thirst for travel from [...]
Valentine’s Day is a great holiday in which to develop some fun romantic packages that boost business. It’s one that naturally leads to couples seeking a hotel stay to reconnect with each other. Plus, for the customer, it’s a great excuse to get out of the house for a couple of days away from the daily distractions of [...]
