The new year is approaching and while your guests will be enjoying the last days of 2017 at your property, you might be spending that time planning for the coming year. From marketing strategies to revenue management, to new technologies and distribution partners, this is the time to make important decisions for 2018.

So where do you go for that information? From hotel industry publications, online searches, hospitality associations and hotel research companies, the amount of information may be daunting. This February SkyTouch is bringing some of that information directly to you.

We are hosting two insightful back-to-back webinars. On February 7, we are hosting the Hospitality Trends for 2018 webinar in association with STR and the Asian American Hotel Owners Association (AAHOA). Industry experts from both of these organizations will share fresh data about what to expect in the hotel industry in the coming year.

STR is a source for premium global data benchmarking, analytics and marketplace insights, with 30-plus years of service to the hospitality industry. AAHOA is the largest hotel owners association in the world with more than 16,000 members who own almost 1 in every 2 hotels in the United States.

Sign up for the 2018 Hotel Trends webinar here.

Then a few weeks later, on March 6, we are hosting a Distribution Toolbox webinar in association with SHR Global. SHR is known for their proprietary central reservations system and booking engine, Windsurfer® CRS. In the webinar, we will discuss Channel Reservation Systems (CRS), managing Online Travel Agencies (OTA), and the importance of direct bookings for hotels.

Sign up for the Distribution Toolbox webinar here.

SkyTouch also has a number of resources to help you with the background you may need to get the year started right. Check out our new Hotel Resources page with a list of current and past webinars, white papers, case studies, videos, blog posts and value calculators that can give you the perspective you need this year. You can find those resources at

Next week we will dive deeper into more of the hospitality industry resources from which to learn about the issues and concepts you need to know to be help you be successful in the New Year.