More Efficiency It’s all about control. That is, regaining pricing power within the hospitality sector by using better, smarter, more efficient technology. For a long time, it was an exercise in futility, but these days the rise of cloud computing is making it a reality thanks to next-generation hotel software. Problem number one: Online [...]
One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. It’s why we’re seeing major hotel companies such as Hilton create ad campaigns designed to encourage customers to book direct. According to Forbes.com, third-party online travel agencies (OTAs) charge up to 30% in commission fees per reservation. For a room that [...]
The new year is approaching and while your guests will be enjoying the last days of 2017 at your property, you might be spending that time planning for the coming year. From marketing strategies to revenue management, to new technologies and distribution partners, this is the time to make important decisions for 2018. So where [...]
If you’re thinking about securing a new cloud-based property management system for 2018, now’s the time to act. By making the switch now, you may be in a great position to secure a full year’s worth of data come the end of 2018. That could be essential for your business. Use that data to help [...]
Your most profitable guest is your most loyal customer. Though many hoteliers crave turning their OTA customers into clients, they simply don’t know how. We’re here to help you create more loyal, higher margin guests. Here’s our step by step guide of best practices that will help you turn those more expensive to acquire OTA [...]
The industry calls it inventory. But for you, it’s your livelihood. So, selling all those hotel rooms as many nights of the year is an absolute must. Yet, figuring out the right mix of business for your specific hotels’ needs is a challenging puzzle. Simply figuring out what rooms to allocate to different potential revenue source is [...]
What is Customer Acquisition Cost (CAC)? We know that you want to get reservations from as many sources as possible, but do you know how much you are making from each channel? That’s one thing many hoteliers simply do not understand. Yes, you may be putting out that same rates on different channels, but all [...]
The typical hotel customer is changing. Technology, social shifts and other consumer trends are combining to create a new class of customer; one that’s savvy, has increased expectations, and knows exactly what they want. To keep up, hoteliers must arm themselves with the latest strategies capitalizing on current and emerging hospitality trends. We know; you [...]
With tablet and smartphone use exploding in the past decade, tech smart consumers are no longer the exception, but have quickly become the rule in the hospitality market. In a similar fashion, Online Travel Agencies (OTAs), once dismissed by many hoteliers as merely a necessary annoyance, have matured to become the main and often customer-preferred [...]
Industry News Flash: Amazon Enters the Hotel Distribution Arena One of the biggest industry disruptions in 2015 could potentially be the emergence of e-commerce giant Amazon as a hotel booking and distribution player. With Expedia, Priceline and other OTA powerhouses currently dominating the distribution landscape, analysts are expecting Amazon to really shake up the scene. [...]
