Beyond the Cookie: Loyalty Programs for your Bottom Line

On one particular business trip, Bob stayed in four different cities in one week, all at various versions of a well-known hotel chain. Upon his first check-in, he was automatically handed a cookie “for being a loyal guest.” Bob felt special. But by the fourth check-in, the cookie bit was getting old. And everyone was [...]

By |2019-02-13T15:51:14-07:00December 8th, 2015|Guest Loyalty|

SkyTouch Partners With Intellicheck Mobilisa’s Guest ID

Hotel companies can now boost operational performance while also enhancing the guest experience through our integration of leading real-time identity authentication and validation solution Intellicheck Mobilisa’s Guest ID™ into SkyTouch Hotel OS®, the most widely used cloud-based hotel operating system. The software integration aims to reduce fraud while expediting check-in, resulting in a quicker, more [...]

By |2019-02-11T19:32:18-07:00July 15th, 2015|Hospitality Industry Trends|

SkyTouch Fuels Hotel Companies’ Strategic Objectives

Check out our article on CIO Review, which includes an interview with our very own Sr. Director of Enterprise Architecture and Research, Larry Gorman. HERE For a PDF copy: SkyTouch Technology Fuels Hotel Companies’ Strategic Objectives

By |2015-05-14T23:29:48-07:00May 14th, 2015|Hospitality Industry Trends|

Hotel Guest Profiles: Where Expectations Meet Execution

If you’re out for the evening and run into a friend or acquaintance, you have certain expectations. You expect them to recognize you, remember your name and interact with you based upon information they have gathered about you during previous interactions. You’d probably be disappointed, or even offended, if you had to start from scratch [...]

By |2024-05-28T09:14:42-07:00May 11th, 2015|Hospitality Industry Trends|

What Legacy Will Your Hotel Management Platform Leave?

The world has become both bigger and smaller via emerging technologies and the data they produce. For hotels, bigger in that amassed and analyzed customer data can lead to new opportunities and partnerships both within and outside of core hospitality competencies, and smaller in that hotels can mine that data to improve the guest experience [...]

By |2015-05-07T20:47:19-07:00May 7th, 2015|Hospitality Industry Trends|

Enhancing the Hotel Guest Experience

In the age of information overload, how can hotels best determine what guests value and want? Is it a personalized experience they crave most? Luxurious amenities? The best value? The proper analysis of data holds the key to understanding and delivering on what guests really want from their hotel experience. Below, we here at SkyTouch, [...]

By |2015-04-30T18:41:05-07:00April 30th, 2015|Hospitality Industry Trends|

Hotels, OTAs, and the Battle to Win Guests

Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels [...]

By |2015-04-06T18:20:42-07:00April 6th, 2015|Hospitality Industry Trends|

How Hotels are Using Data to Achieve ROI

Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process [...]

By |2015-03-23T21:51:57-07:00March 23rd, 2015|Hospitality Industry Trends|

Features to Enhance Operations and Guest Experience

More than 6,000 hotels worldwide are now able to operate even more efficiently, thanks to the newly released customer-inspired features. These new features have been added to the Hotel OS platform to help hotel companies worldwide maximize revenue; enhance operational performance and improve guest experience. The new features were seamlessly deployed to our international customer [...]

By |2015-03-17T19:12:46-07:00March 17th, 2015|Hospitality Industry Trends|

Are Your Hotels Ready for EMV?

The U.S. is playing catch-up with Europe when it comes to EMV (a joint effort between Europay, Mastercard and VISA) adoption. EMV card technology has already been implemented in Europe, Australia, and Canada. However, the cost of updating cards and terminals has slowed the process in the U.S. Read on to ensure that your hotel [...]

By |2019-02-11T19:32:28-07:00March 6th, 2015|Hospitality Industry Trends|
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