On one particular business trip, Bob stayed in four different cities in one week, all at various versions of a well-known hotel chain. Upon his first check-in, he was automatically handed a cookie “for being a loyal guest.” Bob felt special. But by the fourth check-in, the cookie bit was getting old. And everyone was… Continue Reading Beyond the Cookie: Loyalty Programs for your Bottom Line
Hotel companies can now boost operational performance while also enhancing the guest experience through our integration of leading real-time identity authentication and validation solution Intellicheck Mobilisa’s Guest ID™ into SkyTouch Hotel OS®, the most widely used cloud-based hotel operating system. The software integration aims to reduce fraud while expediting check-in, resulting in a quicker, more… Continue Reading SkyTouch Partners With Intellicheck Mobilisa’s Guest ID
Check out our article on CIO Review, which includes an interview with our very own Sr. Director of Enterprise Architecture and Research, Larry Gorman. HERE For a PDF copy: SkyTouch Technology Fuels Hotel Companies’ Strategic Objectives
The world has become both bigger and smaller via emerging technologies and the data they produce. For hotels, bigger in that amassed and analyzed customer data can lead to new opportunities and partnerships both within and outside of core hospitality competencies, and smaller in that hotels can mine that data to improve the guest experience… Continue Reading What Legacy Will Your Hotel Management Platform Leave?
In the age of information overload, how can hotels best determine what guests value and want? Is it a personalized experience they crave most? Luxurious amenities? The best value? The proper analysis of data holds the key to understanding and delivering on what guests really want from their hotel experience. Below, we here at SkyTouch,… Continue Reading Enhancing the Hotel Guest Experience
Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels… Continue Reading Hotels, OTAs, and the Battle to Win Guests
Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process… Continue Reading How Hotels are Using Data to Achieve ROI
More than 6,000 hotels worldwide are now able to operate even more efficiently, thanks to the newly released customer-inspired features. These new features have been added to the Hotel OS platform to help hotel companies worldwide maximize revenue; enhance operational performance and improve guest experience. The new features were seamlessly deployed to our international customer… Continue Reading Features to Enhance Operations and Guest Experience
The U.S. is playing catch-up with Europe when it comes to EMV (a joint effort between Europay, Mastercard and VISA) adoption. EMV card technology has already been implemented in Europe, Australia, and Canada. However, the cost of updating cards and terminals has slowed the process in the U.S. Read on to ensure that your hotel… Continue Reading Are Your Hotels Ready for EMV?
Is your hotel digital marketing strategy on track in the new year? SkyTouch Technology has compiled the following simple, yet powerful, resolutions that can be used to drive hotel bookings and RevPAR: Be Mobile. Get in sync with the habits of your device-driven guests! One-quarter of travelers are already booking their hotel stays via their… Continue Reading Keep These Six Digital Marketing Resolutions in Hospitality
