Choice’s tech team is currently working on a new distribution platform focused on mobile access that is slated to come out this year, Davis said, and noted that his role at the company has changed significantly over the 20-year journey from programmer to CTO to CIO. “I spend more time focused on what’s coming now,” he said.

And what’s coming now is alternative ways of growing and spreading the company’s technology beyond Choice. “We were able to take the choiceADVANTAGE product and spin it off into a division called SkyTouch,” Davis said. “That solution is now being sold to other hotel companies and independents.”

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