What’s Trending this Year

Coming off the Consumer Electronics Show (CES) this month, it is hard not to think about what is in store for hospitality in the future. With concepts such as the ‘Autonomous Travel Suite’, a self-driving sleeper van portrayed as a hotel room on wheels, we can see that the hotel industry is visualizing their future moving in a more technological way. So, what does this mean for the more traditional and boutique hotels that don’t necessarily want to move in a direction where they lose human interaction all together? They can start by finding a happy medium. By keeping up with what is trending in the hotel industry, hoteliers can keep their guests happy without losing that hospitable nature.


1. Mobile Communication
With Millennial’s being the largest generation in the U.S. labor force, according the U.S. Census Bureau, hotel technology needs to keep up with the millennial way of living. Being able to communicate with guests via a simple text message elevates the guest experience without losing hospitality. Interfaces such as Whistle make it easy to engage with guests before, during, and after their stay, while also offering a multitude of different functionalities that aide in a hotel’s operations.


2. Artificial Intelligence
AI can help strengthen hotel performance through smart functionality. Features such as automatic rate setting will increase the price of a hotel room by a preprogrammed amount once the new rate threshold is reached. These rates are then distributed throughout the hotel’s distribution channels, such as OTAs.


3. Data Security Protection
A major concern to both hoteliers and their guests is how to keep guest information safe. The SkyTouch Hotel Operating Platform helps address issues such as data security through solutions such as point-to-point encryption and tokenization. Shielding the cardholder’s data throughout the payment processing environment greatly reduces their breach profile and PCI scope – helping protect guests’ data from hackers and putting hotels at ease.


4. Personalization
Making guests feel special helps exceed their expectations and creates guest loyalty. Features that allow you to collect your guests likes and dislikes and record that information into guests’ profiles is a way to make the guest feel special and keep them coming back time and time again.


5. Social Media
With the continuous rise of social media marketing, having guests post about your property through different social media platforms is effective and free advertising. Whether it is through photogenic scenery or personalized touches, Millennial’s love to boast about their experience. Creating those special moments improves ratings on online sites as well as creates an influx of visitors that also want that same experience.


Ready to see how a partner like SkyTouch can impact your operations and your revenue? Contact us today and book a demo of the SkyTouch Hotel Operations Platform.