Fall season is sports season. And it’s not just the national pro leagues that are in full swing. Colleges, high schools, and other leagues, are all playing scheduled events throughout the country, giving hoteliers ample opportunity to set rates that fully match these demand drivers. Sports events are not always commonly considered when hoteliers are [...]
Now that we’re deep into the fall travel and conference season, it’s time to start thinking about holiday season. Sure, some parts of the country may feel like summer, but with Halloween decorations popping up everywhere, hoteliers must start thinking about selling rooms at the best possible rate between now and Thanksgiving, Christmas and New [...]
In-and-Out Burger has a secret menu, and it has been an impressive point of interest, scoring both marketing and customer points for the fast food chain. It’s a lesson hoteliers can learn from, especially since guest happiness is a top priority for any hotel. So what is your secret menu? Barring crazy requests, most hoteliers [...]
How can you leverage the power of loyalty programs at your property? In September, SkyTouch put together a panel of experts to share how modern guest loyalty programs are helping hotels potentially tap into higher revenue. If you missed the interactive webinar on leveraging the power of loyalty programs at your property, the video is [...]
The back to back sucker punches of Harvey and Irma caused untold damage, and significant loss of life; a tragedy of epic proportions. But, the storms also brought out the best of humanity. Especially for the hotelier community. As we all know, hoteliers are imbued with the spirit of hospitality, and many times become de [...]
Rising operational costs, and an expected dip in hotel occupancy during 2018, according to STR, are pushing hoteliers to adopt new strategies designed to maximize hotel revenue. It’s about finding better ways to help increase revenue per available room, otherwise known as RevPAR, which can be achieved when using the right type of cloud-based property [...]
Shilo Inns, a mid-priced hotel chain operating 31 hotels predominantly on the West Coast, has partnered with SkyTouch Technology to install cloud-based SkyTouch Hotel OS. The SkyTouch Hotel OS will be implemented at corporate-owned locations as well as franchised locations, and many others are quickly switching to SkyTouch because of its easy-to-use platform, improved rate management and [...]
What level of IT experience is the employee of tomorrow expected to have? Is technology making it easier to connect with guests and travelers, or is it allowing them to side-step human interaction faster than operators can adapt? Are robots and automation going to take everyone’s jobs, rendering the entire discussion irrelevant? On a warm [...]
The old cliché is right: all good things do come to an end. But that doesn’t mean all endings are negative. Endings sometimes push us to change tactics in new and interesting ways perhaps not previously explored. And that opens opportunity. One “good thing” predicted to come to an end for hoteliers: continued lofty occupancy [...]
Your most profitable guest is your most loyal customer. Though many hoteliers crave turning their OTA customers into clients, they simply don’t know how. We’re here to help you create more loyal, higher margin guests. Here’s our step by step guide of best practices that will help you turn those more expensive to acquire OTA [...]
