How can you leverage the power of loyalty programs at your property? In September, SkyTouch put together a panel of experts to share how modern guest loyalty programs are helping hotels potentially tap into higher revenue. If you missed the interactive webinar on leveraging the power of loyalty programs at your property, the video is now available to watch on demand!

In the webinar, our panelists share how engaged guests are more likely to stay again and again. Plus, engaged loyal guests are more apt to share stories about their positive hotel experiences with friends, family and others  on social media.

Panelists for the Hotel Loyalty webinar included:

Julie Brooks: Revenue Management and Program Management professional with over 10 years of experience in airlines and hospitality. She is currently Director, Loyalty Program Strategy at Choice Hotels International.

Peter Gorla: Senior loyalty program and product management professional with twenty years of experience driving loyalty program and CRM platform development. He is currently Loyalty Program Managing Director at Voila Hotel Rewards.

Rui Perreira: senior hotel professional with more than 20 years of IT and operations leadership success in the hospitality industry. He is currently Sr. Technical Account Manager at SkyTouch Technology.

Click here to listen to this panel of experts share with an audience of hoteliers how their most profitable guest is their most loyal customer.


In November, SkyTouch is hosting another free webinar titled “The Importance of EMV for Hotels.” With Europay, MasterCard, Visa (EMV) quickly becoming the global standard for chip-based transactions, credit card data is no longer being stored at the PMS level, but rather tokenized. During the webinar, you’ll learn how to help prevent chargebacks and fraudulent use of stolen card data. The webinar takes place Wednesday, November 8, 2017 11:00 am PST. Sign up for EMV webinar here.