Hospitality CIOs are embracing the cloud and the preferred Software-as-a-Service (Saas) model. This forward-thinking mindset is a GOOD thing for the hospitality industry! However, SkyTouch Technology and other best-of-breed vendors share the following advice with CIOs: leave the technology to vendors! Today’s dedicated vendors have spent at least a decade in the cloud, they are [...]
Industry News Flash: Amazon Enters the Hotel Distribution Arena One of the biggest industry disruptions in 2015 could potentially be the emergence of e-commerce giant Amazon as a hotel booking and distribution player. With Expedia, Priceline and other OTA powerhouses currently dominating the distribution landscape, analysts are expecting Amazon to really shake up the scene. [...]
What Hospitality CIOs are Saying… and Why Stakeholders are Listening! With technology now considered a “front-end” asset, hospitality CIOs are finding themselves thrust further into the spotlight. After all, they represent the link between technology and business, imparting their IT knowledge upon stakeholders to help their properties maintain a competitive edge. SkyTouch Technology shares some [...]
Use Your Hotel PMS to Compete Globally Connecting guests with hotels used to be all about catchy advertising campaigns and splashy marketing promotions. In today’s competitive, mobile-drive hospitality marketplace, hotels need to ensure that their online presence helps drive bookings, both locally and on an international scale. If travelers can’t find a property online, they [...]
Outdoor recreation can be a big breath of fresh air for hoteliers, bringing in $646 in total consumer spending (with 80% allotted toward travel and lodging). Are you making an effort to market to this significant segment of guests? Recognize that the great outdoors can bring potential guests (and dollars!) into your property’s doors if [...]
When it comes to setting competitive hotel rates, industry experts caution it’s best NOT to follow the crowd. Contrary to popular belief and practice, setting pricing based solely on analysis of competitor pricing, or “comp sets,” can actually lead to a reduction in hotel revenue. SkyTouch Technology encourages hoteliers to be aware of the following [...]
Leading research group STR’s Q3 findings indicate great news for hoteliers in the area of RevPAR (revenue per available room) growth, revealing an impressive 9.2% increase. The right cloud hotel PMS can play a significant role in helping hotels of all types achieve RevPAR growth. SkyTouch Technology recommends that hotels choose a PMS with the [...]
Top Hospitality Meeting & Event Trends for 2015 What are the key hotel meeting and events trends, demands, and needs that will be hot in 2015? SkyTouch Technology shares a menu of predictions to help your hotel keep profitability and innovation in mind when planning meetings and events in the new year: Make it about [...]
What will top the to-do lists of hospitality CIOs in the coming new year? SkyTouch Technology anticipates that CIOs will keep the following 5 priorities top-of-mind in order to gear up for a successful 2015. Read on… and comment below to share your own predictions: Cloud technologies. CIOs recognize that cloud technologies translate into convenience [...]
Forward-thinking hotel managers understand that revenue comes from a variety of sources and not from room sales alone. One of these viable sources is the hotel sales and catering function, which is garnering the attention of hoteliers as a vehicle that can potentially boost overall profits by drawing guests and driving revenue. The key is [...]
