Part two of our three part series about the critical metrics we use in the hospitality industry explores ADR. We are going back to the basics to define terms used in accurately measuring hotel performance. What is ADR? ADR stands for average daily rate. It’s a critical benchmark industry statistic that allows us to understand… Continue Reading Hotel 101: Understanding ADR
We’re getting back to basics to help you better understand the critical metrics we use in the hospitality industry necessary to measuring performance. To fully maximize hotel performance, we use several specific terms including RevPAR, ADR and Occupancy; each of which we’ll discuss during the next few weeks. This week we’re discussing occupancy, a… Continue Reading Hotel 101: Understanding Occupancy Rate
One major hospitality trend failing to get adequate coverage in the mainstream lodging media is the incredible growth of hotels on university campuses. Either owned, or operated by, the university or a third party, these hotels regularly prove to be a strong return on investment. So, it’s natural they’re becoming an ever-increasing cornerstone for many… Continue Reading University Hotels Get Educated on Smart Hotel PMS Systems
It’s almost time for AAHOA’s conference where more than 6,000 of the association’s members will be gathering in San Antonio for the annual event. The record breaking crowd will be visiting the San Antonio Convention Center from April 11-14 for an event that covers it all. It’s equal parts education, personal empowerment, and community catch… Continue Reading Maximize Your Education at AAHOA Convention 2017
Is your hotel optimized for maximum revenue this summer season? All indications are the 2017 summer travel season is going to be scorching hot for hoteliers. It’s exciting news, but also a warning to hoteliers without the proper technology in place to ensure their hotels run smoothly during the busiest time of the year. If… Continue Reading Summer is Around the Corner – Is your Hotel High-Season Ready?
While the SkyTouch Hotel OS® is known for helping hoteliers operate their properties more efficiently, it’s being used creatively in other places too. At universities, it’s helping with some of the unique operational facets of campus hotels. But one flavor of Skytouch’s easy-to-learn property management system is also being used in the classroom. The cloud… Continue Reading How an easy to learn PMS is helping University students learn hotel efficiency
Since the end of the Great Recession, the U.S. hotel industry has been experiencing unprecedented growth. According to CBRE, 2016 ended with hotels achieving a higher historical occupancy than at any other time in history. And that’s with more hotels than ever before too. You’ve experienced it at your hotels. Those crowded breakfast bars, myriad daily arrivals and departures, all fueled by a seemingly unyielding thirst for travel from… Continue Reading Rate Check: How a Small ADR Lift Makes Big Bottom Line Difference
The hotel industry has been breaking records for so long – years, in fact! – that we’ve almost conditioned ourselves to believe the good times will never end. But evidence is suggesting it’s time to think about mounting a strong defense so you can continue to play great offense. One thing to keep in mind… Continue Reading Defending Your Hotel’s Occupancy in an Inconsistent Market
Street Corner Sales Tactics With occupancy predicted to drop by STR Global in 2017 for the first time since the Great Recession, plus an easing of RevPAR growth to a predicted 2.3 percent, the hotel industry is facing its first speed bump in years. That doesn’t mean you should sit back and let the decline own you. The hotel business… Continue Reading STR Report: Occupancy rates predicted to drop. Here’s how to help stay ahead of the curve.
Valentine’s Day is a great holiday in which to develop some fun romantic packages that boost business. It’s one that naturally leads to couples seeking a hotel stay to reconnect with each other. Plus, for the customer, it’s a great excuse to get out of the house for a couple of days away from the daily distractions of… Continue Reading How Valentine’s Day Can Romance Your Hotel’s Bottom Line
