Rate Check: How a Small ADR Lift Makes Big Bottom Line DifferenceÂ
Since the end of the Great Recession, the U.S. hotel industry has been experiencing unprecedented growth. According to CBRE, 2016 ended with hotels achieving a higher historical occupancy than at any other time in history. And that’s with more hotels than ever before too. You’ve experienced it at your hotels. Those crowded breakfast bars, myriad daily arrivals and departures, all fueled by a seemingly unyielding thirst for travel from… Continue Reading Rate Check: How a Small ADR Lift Makes Big Bottom Line DifferenceÂ