With tablet and smartphone use exploding in the past decade, tech smart consumers are no longer the exception, but have quickly become the rule in the hospitality market. In a similar fashion, Online Travel Agencies (OTAs), once dismissed by many hoteliers as merely a necessary annoyance, have matured to become the main and often customer-preferred [...]
Hoteliers already realize that competition in the hospitality industry has never been keener. So, it’s crucial for owners and managers to creatively consider how they can distinguish themselves from the crowd, while improving guest satisfaction, encouraging repeat stays, and generating a positive reputation. However, if you are still using an Excel sheet, a notebook, and a [...]
The number of items lost by hotel guests each month and the time hotel staff spend looking for and returning them can be staggering—and expensive. According to the recent "Motel 6 Left behind Survey" conducted by Kelton Global, over 54 percent of travelers report that they have left something behind in a hotel room. The [...]
Hotel companies can now boost operational performance while also enhancing the guest experience through our integration of leading real-time identity authentication and validation solution Intellicheck Mobilisa’s Guest ID™ into SkyTouch Hotel OS®, the most widely used cloud-based hotel operating system. The software integration aims to reduce fraud while expediting check-in, resulting in a quicker, more [...]
There is as much fiction as fact when it comes to EMV, the much-discussed U.S. transition from magnetic stripe to chip payment cards. The most outstanding fact, undisputed amidst all the rhetoric, is that it will become reality in the U.S., perhaps as soon as the October 2015 liability-shift deadline that looms ahead. Here are [...]
In the age of information overload, how can hotels best determine what guests value and want? Is it a personalized experience they crave most? Luxurious amenities? The best value? The proper analysis of data holds the key to understanding and delivering on what guests really want from their hotel experience. Below, we here at SkyTouch, [...]
Guests interacting with robot staff? Hotel apps that make dinner reservations and control room temperature? Hotel operating systems that drive revenue for the hotel companies? It’s clear that technology is disrupting the way hotels do business and engage with guests. Specifically, the rise of guest-facing mobile technology signals a win-win for hotel companies and guests [...]
Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels [...]
Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process [...]
With emerging technologies and the maturation of the cloud, many CIOs are rethinking their initial cloud partnerships. What looked good on paper a few years ago may no longer be relevant today. How can hotel enterprises determine if it’s time to switch cloud providers? What should they look for when making the big switch? With [...]
