Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels [...]
Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process [...]
With emerging technologies and the maturation of the cloud, many CIOs are rethinking their initial cloud partnerships. What looked good on paper a few years ago may no longer be relevant today. How can hotel enterprises determine if it’s time to switch cloud providers? What should they look for when making the big switch? With [...]
Market-tracking firm Research and Markets recently reported that cloud computing and data analytics are expected to grow by more than 26 percent annually over the next five years. Enterprises are increasingly leveraging the cloud and cloud analytics to help them better understand and target customers in the digital age. Read on to discover some of [...]
Is your hotel digital marketing strategy on track in the new year? SkyTouch Technology has compiled the following simple, yet powerful, resolutions that can be used to drive hotel bookings and RevPAR: Be Mobile. Get in sync with the habits of your device-driven guests! One-quarter of travelers are already booking their hotel stays via their [...]
Enterprises are no longer foggy when it comes to cloud computing. The past year saw more than 53% of companies already leveraging public cloud resources. As the cloud matures, hotel operators will be looking to leverage the cloud in new and exciting ways to run their operations better, smarter, and more cost-effectively. Cloud-based hotel operating [...]
Could it be raining RevPAR? Hoteliers may want to do break out their umbrellas upon hearing the hospitality forecast for 2015. Experts predict they will see ADR (average daily room rate) growth driving RevPAR (revenue per available room) in record numbers throughout the coming months. Below, SkyTouch Technology shares four key areas contributing to this [...]
Technology is fueling changes across the board -- the cloud, big data, and mobile apps, are some of the biggest influences disrupting the hospitality industry. Add the payment space to this list! SkyTouch Technology has compiled a roundup of the payment lingo hoteliers and guests will be buzzing about in 2015: What is EMV? It’s [...]
Our digitally charged climate is dramatically changing guest travel habits and preferences. Studies show that 70 percent of total travelers consider their “digital experience” important, with roughly 85% using their smartphones when traveling. Free WiFi no longer suffices; guests have rising expectations for their digital hospitality experiences and hotels who are able to meet these [...]
Hospitality projections look fantastic for the coming year! With increases in both occupancy and traveler demand, hoteliers will see rate improvements of roughly 4-7 percent! How can hotels leverage this upswing to maximize their sales and profits? SkyTouch Technology shares the following tips: Ramp up Sales! The market is there… sales staff should be encouraged [...]
