The benefits of property management systems are endless, especially in the hectic world of the hospitality industry. When you factor in that travelers visit up to 38 websites before even making a booking, you know that the benefits of modern hotel management software are essential.
The future of the hotel industry depends on your adaptation to the online search trends and technological savvy of the potential guests who will end up booking your hotel’s rooms and services. Whether it’s the front of house or the back of house, a well-maintained hotel management system software will make your operations run that much easier. How? Here are 3 ways:
Keep it in the cloud
Cloud accessibility is the present and future of the software that we use in everyday life, whether it’s at work or at home. Hotel operators are not always going to be onsite when duty calls, and having remote access through cloud functionality allows operators to keep tabs on their properties wherever they are at any time. Have to be somewhere else but still want to keep an eye on things? Not a problem. A cloud-based property management system has you covered.
Remember those 38 websites that most travelers search before they book their trip? The main reason they’re visiting 38 websites is because they’re confused, frustrated, and/or annoyed by an Online Travel Agency (OTA) site’s process for booking a room. User experience is important for retention. The user experience for many hotel websites is obsolete compared to other e-commerce experiences. Having a property management system for your hotel with an Internet Booking Engine (IBE) that is simple to use could be the break-through that you’re looking for that keeps potential guests from reserving a room elsewhere.
Customer service remains a point of pride in hospitality. Shouldn’t your technology providers also provide you with 24/7 customer service at no extra charge? Online access to customer service with a quick turnaround is important. Immediate, online chat enabled customer service is one way to go; having the ability to email questions to a representative and having access to online customer communities and FAQs is also crucial.