If you own a bed and breakfast, chances are that you love making a personal connection with those who stay in your establishment. Bed and Breakfast-style inns can offer what many big hotel chains can't: a sense of history and nostalgia with a special touch. But while many who choose to stay at B and… Continue Reading The Top 4 Reasons Your Bed and Breakfast Needs Reservation Software
Technology has become infused in the daily life of most Americans, and it’s forever altering how consumers interact with brands, especially travel related ones. Call it customer 2.0; a world where hoteliers must learn to make meaningful connections in ways never previously explored. At SkyTouch Technology, we’re trend experts, and we’ve put together a list… Continue Reading Top 2017 Lodging Industry Tech Trends
It’s the most wonderful time of the year. Yes, the holiday season, but more exciting is that hoteliers everywhere are planning for next year. After what’s expected to be a record breaking year, according to STR, in the hotel business, hoteliers are hopeful next year will be powerfully profitable too. Lance Jones, Sales Engineer Business… Continue Reading ‘Tis the Season, Rate Season! A simplified look at Rate Season for Hotels.
Sure, a cloud based property management system such as the SkyTouch Hotel OS can be easy to use. But that doesn’t mean users won’t have any questions regarding how to maximize its capabilities. After all, switching over to such a flexible system peppered with a myriad of productivity tools, can create some questions. Already more… Continue Reading WEBINAR RECAP: Top 5 Hotel Tech Support Questions Answered
More than ever, the property management system is the hotel’s brain. It’s the all-in-one place that not only manages a property’s guests, but more often, is the most important system operating the entire hotel. Hotel based property management systems that work up to their potentials have myriad interfaces with a panoply of products. It's a… Continue Reading The Incredible Importance of Hotel Interfaces
There has been much talk about millennials in the media lately, and rightfully so. They’re what we’d call the demographic du jour; everyone is focused on them, and we can’t get enough. The lodging business, for example, is hyper-focused on how to understand this important and formidable group. Appealing to millennials makes lots of sense,… Continue Reading Why Baby Boomers are more relevant than ever
In the lodging business, if it’s November, it’s time for what’s called “the New York shows.” That is, the annual HX: Hotel Experience and Boutique Design New York trade shows, as well as the American Hotel Lodging Association’s Fall Conference. They’re all intertwined, and are a major reckoning force on the convention calendar. And with… Continue Reading 5 Tech Trends from HX: Hotel Experience, and Beyond
Turnover rates in the hotel are just nightmarish. It’s such a massive problem that some hotels find they’re replacing more people every year than there are jobs in the hotel. It’s a crazy situation that has the entire industry perplexed. And it’s costing everyone a lot of time and money. Industry wide, the average annualized… Continue Reading Missed our Employee Retention Webinar? Watch the Video Today
The industry calls it inventory. But for you, it’s your livelihood. So, selling all those hotel rooms as many nights of the year is an absolute must. Yet, figuring out the right mix of business for your specific hotels’ needs is a challenging puzzle. Simply figuring out what rooms to allocate to different potential revenue source is… Continue Reading What’s Your Channel Management Strategy?
What is Customer Acquisition Cost (CAC)? We know that you want to get reservations from as many sources as possible, but do you know how much you are making from each channel? That’s one thing many hoteliers simply do not understand. Yes, you may be putting out that same rates on different channels, but all… Continue Reading What’s Your True Hotel Customer Acquisition Cost?
