Forward-thinking hotel managers understand that revenue comes from a variety of sources and not from room sales alone. One of these viable sources is the hotel sales and catering function, which is garnering the attention of hoteliers as a vehicle that can potentially boost overall profits by drawing guests and driving revenue. The key is to be strategic when it comes to managing and monitoring essential sales and catering functions. Hint from SkyTouch Technology: the right hotel PMS software can play a pivotal role in hotel sales and catering operations!
Cloud-Based Technology
Today’s cloud-based technologies offer hoteliers the opportunity to track every aspect of their operations via the Internet, using any mobile device. This includes the sales and catering function. Equipped with the right cloud PMS, hotel managers and staff can remotely access their property’s availability, bookings, financials, and data, along with monitoring of all sales and catering activity. The PMS enables easy access to this information in “real time” to give hoteliers a full picture of their property’s daily operations and revenue drivers.
Sales and Catering Strategies
Cloud-based technologies also infuse convenience and efficiency into the sales and catering function. For example, the PMS should enable the hotel to automate essential sales functions, interface with other key online sales and catering vendors, and reduce overall staff training time. In addition, the hotel PMS should facilitate a dynamic pricing program that helps hotels achieve optimal catering and banquet rates based on high-demand windows of availability and other important market influencers (peak or off-peak seasons, holidays, etc.). The ability to set strategic pricing, capture guest data, and manage the guest experience remotely are additional advantages that a cloud PMS can bring to sales and catering management.
So, does your hotel view sales and catering as “prime real estate” or a mere supplementary offering? Whether your property has the potential to book a huge corporate retreat, or host a simple affair, recognize that the right PMS affords you the opportunity to set strategic rates, manage the guest experience, and significantly drive revenue as you draw guests to your property for their various catering, events, and functions. Click here to read the press release on our new hotel Sales & Catering interface addition to our hotel operations platform.
