Glance around any hotel lobby -- anytime, anywhere -- and the scene will likely be the same. From check-in to check-out, today's hotel patrons are toting phones and tablets at all times, doing everything from talking, posting, texting, and tweeting as they move throughout their day. In a device-driven society, how can hoteliers use the [...]
Your hotel guests expect a seamless experience from your brand -- before they even set foot on-premise! It starts with the reservation process. Reservations are generally the most reliable revenue stream for hotels, impacting everything from cash flow to staffing to ROI. The right cloud-based hotel PMS can help deliver that positive end-user experience beginning [...]
With data breaches making big headlines over the past year, the threat of stolen data remains real for individuals and the hotels they share their consumer information with. In fact, 42% of hoteliers identify "creating a secure framework for all guest data" within their hotel PMS data security plan as a top hospitality technology goal [...]
Guests no longer have to opt for "points" over "personality" due to growing trend of boutique hotels and independent hotels offering hotel loyalty programs. Tired of forfeiting guests to big brand loyalty programs, a growing number of independent and boutique hotels are going head-to-head with major chains by offering their own guest loyalty programs. The [...]
Boutique and independent hotel guests are a different breed of customer, typically favoring exclusivity over consistency. They seek a unique, one-of-a-kind guest service and experience over the familiarity of a chain hotel stay. The good news is that because they are unrestricted by "big brand" standards, independent and boutique hotels are well-suited to deliver on [...]
In the competitive hospitality marketplace, hotel customer service is a clear differentiator. And every property should make exceptional hotel customer service their end-goal. Big properties benefit from internal customer service programs to help staff deliver consistently great hotel customer service. But what are smaller hotel brands to do? Following are guidelines that both boutique and [...]
Are you aware that your hotel's overall digital presence has a drastic impact on sales and online bookings? Properly promoting your hotel in a variety of ways – through website, Online Travel Agencies (OTAs), and social media -- will lead to greater visibility and increased online hotel bookings. Hoteliers can use the following tips to [...]
Meet one of the newest categories of hotel guests – the "bleisure" traveler. Already well-known throughout Asia and Latin America, the bleisure traveler is becoming more prevalent in North America. Get to know their traits and learn what your hotel can do to target and attract the business of this "hybrid" customer segment. Who is [...]
Has your hotel property management system moved to the cloud yet? Hotels of all sizes are migrating "above property" to gain a myriad of benefits, including greater reliability, cost savings, mobility, and a reduction of IT support staff. Cloud hotel property management systems such as the SkyTouch Hotel OS® enable hoteliers to manage their properties [...]
Hoteliers, take note! Today's business travelers are a happy, albeit demanding, bunch. They embrace business travel with a positive mindset yet they (and their employers) expect a stress free, customized, and streamlined experience. The good news is that YOU can help them manage their business travel by answering specific needs in order to meet their [...]
