Guests no longer have to opt for "points" over "personality" due to growing trend of boutique hotels and independent hotels offering hotel loyalty programs. Tired of forfeiting guests to big brand loyalty programs, a growing number of independent and boutique hotels are going head-to-head with major chains by offering their own guest loyalty programs. The [...]
Are you aware that your hotel's overall digital presence has a drastic impact on sales and online bookings? Properly promoting your hotel in a variety of ways – through website, Online Travel Agencies (OTAs), and social media -- will lead to greater visibility and increased online hotel bookings. Hoteliers can use the following tips to [...]
Has your hotel property management system moved to the cloud yet? Hotels of all sizes are migrating "above property" to gain a myriad of benefits, including greater reliability, cost savings, mobility, and a reduction of IT support staff. Cloud hotel property management systems such as the SkyTouch Hotel OS® enable hoteliers to manage their properties [...]
Hoteliers, take note! Today's business travelers are a happy, albeit demanding, bunch. They embrace business travel with a positive mindset yet they (and their employers) expect a stress free, customized, and streamlined experience. The good news is that YOU can help them manage their business travel by answering specific needs in order to meet their [...]
With mobile bookings expected to more than double in the next two years, the hospitality market has high expectations for mobile managed travel. Hotel guests are taking full advantage of the latest apps to ease and enhance their travel experience while managers are using digital technologies to help control their travel programs and direct travelers [...]
A strong economy is causing an uptick in business travel, which, of course, is great news for the hospitality industry. About half of business travelers made 10 or more trips in 2013, with that number expected to steadily increase. But exactly what makes the business traveler tick? How can hotel managers anticipate their wants and [...]
It seems like today's well-connected travelers literally have the world at their fingertips. With a touch or a click, they can easily access hotel pricing and availability to book on the spot. Enter Dynamic Rate Marketing (DRM). This next-generation marketing technique gives hoteliers the ability to adjust rates in real-time based on demand and availability, [...]
What motivates a potential guest to book a room at your hotel vs. your competitor's property? Interpreting this is the key to hospitality revenue management, a concept which has revolutionized the hotel industry. The consumer's ability to shop and compare room rates online has generated increased competition for price and value. Yet, thanks to modern [...]
Part 3: Hoteliers: Digital innovations in Hospitality Technology to help hoteliers work smarter, more efficiently Digital innovations in hospitality technology are taking the hotel industry to the next level, dramatically impacting the ways hotels attract and engage guests. But how are the latest technologies benefiting hoteliers themselves? In a variety of game-changing ways that are [...]
Part 1: Three Key Ways to Infuse Technology into Hotel Operations From check-in to check-out, digital innovations have the potential to enhance every aspect of the guest experience. Many forward-thinking hoteliers are leveraging cutting-edge technologies and platforms in order to remain competitive in the digital age of hospitality. Following are three key ways to infuse [...]
