There is as much fiction as fact when it comes to EMV, the much-discussed U.S. transition from magnetic stripe to chip payment cards. The most outstanding fact, undisputed amidst all the rhetoric, is that it will become reality in the U.S., perhaps as soon as the October 2015 liability-shift deadline that looms ahead. Here are [...]
Check out our article on CIO Review, which includes an interview with our very own Sr. Director of Enterprise Architecture and Research, Larry Gorman. HERE For a PDF copy: SkyTouch Technology Fuels Hotel Companies’ Strategic Objectives
The world has become both bigger and smaller via emerging technologies and the data they produce. For hotels, bigger in that amassed and analyzed customer data can lead to new opportunities and partnerships both within and outside of core hospitality competencies, and smaller in that hotels can mine that data to improve the guest experience [...]
In the age of information overload, how can hotels best determine what guests value and want? Is it a personalized experience they crave most? Luxurious amenities? The best value? The proper analysis of data holds the key to understanding and delivering on what guests really want from their hotel experience. Below, we here at SkyTouch, [...]
Guests interacting with robot staff? Hotel apps that make dinner reservations and control room temperature? Hotel operating systems that drive revenue for the hotel companies? It’s clear that technology is disrupting the way hotels do business and engage with guests. Specifically, the rise of guest-facing mobile technology signals a win-win for hotel companies and guests [...]
Are hotels and OTAs friends or foes? While they do rely on each other to compete in the hospitality marketspace, they’ve been waging an epic battle recently to win over guests. With both hotels and OTAs vying to control and evolve the guest experience, time will tell who will come out on top. Why hotels [...]
Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process [...]
More than 6,000 hotels worldwide are now able to operate even more efficiently, thanks to the newly released customer-inspired features. These new features have been added to the Hotel OS platform to help hotel companies worldwide maximize revenue; enhance operational performance and improve guest experience. The new features were seamlessly deployed to our international customer [...]
With emerging technologies and the maturation of the cloud, many CIOs are rethinking their initial cloud partnerships. What looked good on paper a few years ago may no longer be relevant today. How can hotel enterprises determine if it’s time to switch cloud providers? What should they look for when making the big switch? With [...]
The U.S. is playing catch-up with Europe when it comes to EMV (a joint effort between Europay, Mastercard and VISA) adoption. EMV card technology has already been implemented in Europe, Australia, and Canada. However, the cost of updating cards and terminals has slowed the process in the U.S. Read on to ensure that your hotel [...]
