Before meaningful hospitality software, property owners would rarely reset rates. The common approach of set it and forget was dominant. That meant a guestroom was generally priced the same for an extended period of time, such as the entire season or year, with little consideration given to demand trends. For most of the history of… Continue Reading Improve your Hotel’s Revenue with a Best Available Rate Strategy
Employees are your most valuable asset and should be treated accordingly. Yet employee turnover is still a pervasive industry issue that’s costly and time-consuming. Did you know that according to a recent Bureau of Labor Statistics report, the turnover rate in the U.S. hospitality segment rose from 66.7% in 2014 to 72.1% in 2015? That’s an incredible challenge to overcome… Continue Reading How Employee Turnover May Be Affecting your Profits and What to do About it
In today’s complex hospitality marketplace, making personal connections with guests is critical. Not only do customers have more choices than ever, they’re significantly more sophisticated than even 10 years ago and expect more. Much more. They’re also increasingly well-traveled and more frequently looking for personalized experiences. Practically, that means hoteliers aren’t just competing against the… Continue Reading 4 Ways Technology Can Improve Relationships with your Customers
Deciding which hotel rooms are allocated to guests upon check-in can be a delicate and demanding juggling act. After all, the hotel’s primary job is to ensure complete satisfaction, regardless of varying guest demands and outside influences. Yet with with the right cloud-based hotel property management systems (PMS) software, hotel staff can have additional resources at… Continue Reading Brand Boosting and Booking Using Today’s PMS Software
We all remember the massive credit card breaches at well-known national retailers over the last few years. These breaches were a public relations, financial, and legal nightmare, resulting in millions of dollars in lost sales and possible long-term brand damage. From a hospitality point of view, simply hoping that your hotel won’t be affected is… Continue Reading Help Improve Guest Security with Cloud-Based PMS Software
We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.—Jeff Bezos, CEO, Amazon.com Bezos got it right. Corporations have an obligation to invest substantial resources not simply for their own benefit, but for the benefit of their customers. In this way, they are always working to provide real value that… Continue Reading Customer Service in 2016
Diane Bowen, Director of Services, SkyTouch Technology Let me start out with what I find to be a startling fact: According to the Bureau of Labor Statistics, the average turnover rate for the hospitality industry in 2014 was 66.3%. Considering that the national average for all other private industries was 44.4%, this is an alarming… Continue Reading Employee Retention: Using Active Planning to Boost Staff Success
How often in the business world do we have the opportunity to receive honest feedback from others—feedback that might prompt us to make the necessary changes to improve our businesses? For the hotelier, guests, staff, and peers are often crucial to providing useful input that can point to where things are going well, and not so… Continue Reading Customer Surveys: The Value of Finding a PMS Provider that Listens
In today’s ultra-competitive hotel market, it has become more important than ever to get the help you need right when you need it. If something goes wrong, you need to know that you can get in touch with someone quickly. Questions arise from time to time, and you may have someone standing in front of… Continue Reading Call Me: 24-Hour Support for Your 24-Hour Hotel
Your hotel business runs non-stop on a 24/7, 365-day schedule. Round-the-clock operations often add a layer of complication to working in teams. Therefore, communication failures between the teams that provide coverage on different shifts can be problematic, and it can be common to run into problems between shifts. Hearing comments from your staff like “Well, we… Continue Reading Between Shifts: Using Your PMS to Help Smooth Communications
