How Valentine’s Day Can Romance Your Hotel’s Bottom Line
Valentine’s Day is a great holiday in which to develop some fun romantic packages that boost business. It’s one that naturally leads to couples seeking a hotel stay to reconnect with each other. Plus, for the customer, it’s a great excuse to get out of the house for a couple of days away [...]
ALIS Reveals State of the Hotel Business
Last week, the hospitality industry came together for the the largest hotel related financial conference in the United States. This year, an astounding 3,000 people attended the Americas Lodging Investment Summit, commonly known as ALIS. It was a record-breaking event, beating the previous record, which was ominously set as the Great Recession [...]
How Mobile Technology Can Help Reduce Housekeeping Costs
By far, labor is the largest expense for a hotel operator. In fact, according to CBRE Hotels Americas, total labor costs and related expenses totals on average 42.8 percent of all hotel related expenses. So, it’s no surprise smart hoteliers are always looking for ways to cut costs. But for [...]
Top 3 ways to optimize your hotel operations costs
The hotel industry may be in great financial shape, but that doesn’t mean hoteliers have the luxury of overspending at the property level. Eliminating wasteful costs is always important, and one way smart managers can potentially reduce operational expenses is by utilizing an updated, cost-efficient PMS. It’s especially important in [...]
3 Proven Steps to Increase Your Hotel’s Revenue
When the numbers are added up, it looks like the entire hotel industry had an amazing 2016. But that’s a global total, not necessarily your hotel's reality. In fact, global profits and a local hotel’s situation can be light years apart, leaving certain hoteliers feeling they’re not making enough money [...]
The Top 4 Reasons Your Bed and Breakfast Needs Reservation Software
If you own a bed and breakfast, chances are that you love making a personal connection with those who stay in your establishment. Bed and Breakfast-style inns can offer what many big hotel chains can't: a sense of history and nostalgia with a special touch. But while many who choose [...]
Top 2017 Lodging Industry Tech Trends
Technology has become infused in the daily life of most Americans, and it’s forever altering how consumers interact with brands, especially travel related ones. Call it customer 2.0; a world where hoteliers must learn to make meaningful connections in ways never previously explored. At SkyTouch Technology, we’re trend experts, and [...]
‘Tis the Season, Rate Season! A simplified look at Rate Season for Hotels.
It’s the most wonderful time of the year. Yes, the holiday season, but more exciting is that hoteliers everywhere are planning for next year. After what’s expected to be a record breaking year, according to STR, in the hotel business, hoteliers are hopeful next year will be powerfully profitable too. [...]
WEBINAR RECAP: Top 5 Hotel Tech Support Questions Answered
Sure, a cloud based property management system such as the SkyTouch Hotel OS can be easy to use. But that doesn’t mean users won’t have any questions regarding how to maximize its capabilities. After all, switching over to such a flexible system peppered with a myriad of productivity tools, can [...]
The Incredible Importance of Hotel Interfaces
More than ever, the property management system is the hotel’s brain. It’s the all-in-one place that not only manages a property’s guests, but more often, is the most important system operating the entire hotel. Hotel based property management systems that work up to their potentials have myriad interfaces with a [...]
Why Baby Boomers are more relevant than ever
There has been much talk about millennials in the media lately, and rightfully so. They’re what we’d call the demographic du jour; everyone is focused on them, and we can’t get enough. The lodging business, for example, is hyper-focused on how to understand this important and formidable group. Appealing to [...]
5 Tech Trends from HX: Hotel Experience, and Beyond
In the lodging business, if it’s November, it’s time for what’s called “the New York shows.” That is, the annual HX: Hotel Experience and Boutique Design New York trade shows, as well as the American Hotel Lodging Association’s Fall Conference. They’re all intertwined, and are a major reckoning force on [...]
Missed our Employee Retention Webinar? Watch the Video Today
Turnover rates in the hotel are just nightmarish. It’s such a massive problem that some hotels find they’re replacing more people every year than there are jobs in the hotel. It’s a crazy situation that has the entire industry perplexed. And it’s costing everyone a lot of time and money. [...]
What’s Your Channel Management Strategy?
The industry calls it inventory. But for you, it’s your livelihood. So, selling all those hotel rooms as many nights of the year is an absolute must. Yet, figuring out the right mix of business for your specific hotels’ needs is a challenging puzzle. Simply figuring out what rooms to allocate to [...]
What’s Your True Hotel Customer Acquisition Cost?
What is Customer Acquisition Cost (CAC)? We know that you want to get reservations from as many sources as possible, but do you know how much you are making from each channel? That’s one thing many hoteliers simply do not understand. Yes, you may be putting out that same rates [...]