Monthly Archives: March 2015

How Hotels are Using Data to Achieve ROI

Recent findings from a Forbes Insights and Teradata data-driven marketing study cite that 45% of executives fully leverage data to measure ROI. The challenge for hotel enterprise marketers is to determine how to best use data and analytics to understand, target, and win over guests! What is data-driven marketing in hospitality? It is the process [...]

By |2015-03-23T21:51:57+00:00March 23rd, 2015|Hospitality Industry Trends|

Features to Enhance Operations and Guest Experience

More than 6,000 hotels worldwide are now able to operate even more efficiently, thanks to the newly released customer-inspired features. These new features have been added to the Hotel OS platform to help hotel companies worldwide maximize revenue; enhance operational performance and improve guest experience. The new features were seamlessly deployed to our international customer [...]

By |2015-03-17T19:12:46+00:00March 17th, 2015|Hospitality Industry Trends|

SkyTouch Technology Releases Customer-Inspired Features to Elevate Hotels’ Operating Performance and Guest Experiences

Seamless deployment of new features across thousands of hotels meets changing customer needs. Phoenix, Arizona (PRWEB) March 17, 2015 SkyTouch Technology, provider of the most widely used cloud-based hotel operating system, has announced the release of multiple features to its SkyTouch Hotel OS® platform. The addition of these features comes on the heels of 50 [...]

By |2015-03-17T15:37:21+00:00March 17th, 2015|SkyTouch Technology Press Releases|

5 Questions Hotels Should Ask Cloud Providers

With emerging technologies and the maturation of the cloud, many CIOs are rethinking their initial cloud partnerships. What looked good on paper a few years ago may no longer be relevant today. How can hotel enterprises determine if it’s time to switch cloud providers? What should they look for when making the big switch? With [...]

By |2015-03-12T15:59:44+00:00March 12th, 2015|Hospitality Industry Trends|

Are Your Hotels Ready for EMV?

The U.S. is playing catch-up with Europe when it comes to EMV (a joint effort between Europay, Mastercard and VISA) adoption. EMV card technology has already been implemented in Europe, Australia, and Canada. However, the cost of updating cards and terminals has slowed the process in the U.S. Read on to ensure that your hotel [...]

By |2019-02-11T19:32:28+00:00March 6th, 2015|Hospitality Industry Trends|