Use Your Hotel PMS to Compete Globally Connecting guests with hotels used to be all about catchy advertising campaigns and splashy marketing promotions. In today’s competitive, mobile-drive hospitality marketplace, hotels need to ensure that their online presence helps drive bookings, both locally and on an international scale. If travelers can’t find a property online, they… Continue Reading Use Your Hotel PMS to Compete Globally
Outdoor recreation can be a big breath of fresh air for hoteliers, bringing in $646 in total consumer spending (with 80% allotted toward travel and lodging). Are you making an effort to market to this significant segment of guests? Recognize that the great outdoors can bring potential guests (and dollars!) into your property’s doors if… Continue Reading 4 Steps to Attract Hotel Guests Seeking the Great Outdoors
When it comes to setting competitive hotel rates, industry experts caution it’s best NOT to follow the crowd. Contrary to popular belief and practice, setting pricing based solely on analysis of competitor pricing, or “comp sets,” can actually lead to a reduction in hotel revenue. SkyTouch Technology encourages hoteliers to be aware of the following… Continue Reading Three Hotel Pricing Myths Debunked
