Monthly Archives: April 2018

Harnessing Your Hotel Data to Drive Profitability

There’s an old Latin adage “knowledge is power.” Though the phrase itself dates to early recorded history, it’s still as relevant today as ever. It’s especially true for the modern hotel business. It’s now possible to turn what was once invisible data into actionable insights from which to make smarter, more competitive decisions. In order [...]

By |2019-02-11T19:30:28+00:00April 24th, 2018|Hospitality Industry Trends|

That Reservation Could be Costing You

One of the biggest challenges to a hotelier’s bottom line is guest acquisition costs. It’s why we’re seeing major hotel companies such as Hilton create ad campaigns designed to encourage customers to book direct. According to, third-party online travel agencies (OTAs) charge up to 30% in commission fees per reservation. For a room that [...]

By |2018-04-17T21:31:43+00:00April 17th, 2018|Distribution Management, Hospitality Industry Trends|

Property Spotlight: King Hendrick Motel – Lake George

After a winter full of blizzards, many in the Northeast are dreaming of summer right now. This week we travel to upstate New Year to visit a seasonal property that is part of the SkyTouch customer community. The King Hendrick Motel sits on four acres in the heart of Lake George, New York, and features [...]

By |2019-02-11T19:36:12+00:00April 9th, 2018|Hotel Customer Spotlight|